Video Marketing Can Change Everything for Small Business Owners

Video Marketing Can Change Everything for Small Business Owners

Are you a small business owner looking for ways to get your business noticed? If so, SimpliLearn.com notes that you should consider video marketing. Video marketing is a great way to reach a wider audience and promote your products or services. But where do you start?…

Examples Why Branding is So Important in Video Content

Examples Why Branding is So Important in Video Content

The presence of video marketing continues to rise in an age that sees such large digital media consumption. In efforts to capture the market, US video advertising spending has reached over $67 billion. This number is expected to increase by about 15 percent in 2023, with numbers soaring even higher on a global scale….

5 Proven Ways to Create Engaging Video Content

5 Proven Ways to Create Engaging Video Content

Engagement is the holy grail of video marketing. Without it, no matter how often your videos get viewed, they will only translate to low conversions. Engagement is a metric that defines how committed your audience is to your content. It is measured by the actions your audience takes as they consume your content….

Color Psychology: How it Impacts Video Marketing

Color Psychology: How it Impacts Video Marketing

In today’s competitive world, every organization needs to have a video marketing strategy to help them engage with clients better. A well-planned video marketing strategy can ensure success. When you are using video marketing, an element that you need to consider is the use of color….

How a Video Marketing Strategy Can Promote Your Apps

How a Video Marketing Strategy Can Promote Your Apps

With the proliferation of the internet and smartphones, the face of e-commerce has changed a lot in recent years. Companies that were previously trying to attract the attention of the new tech-savvy generation with mobile websites are now turning to mobile apps due to their ease of operation and numerous functionalities…

7 Tips to Have a Successful and Unique Video Marketing Strategy

7 Tips to Have a Successful and Unique Video Marketing Strategy

Visual media catches people's attention much faster than written media. You can attract a viewer's eye with an aesthetically pleasing and colorful post pretty quickly, for example. The same is true for videos…

How Can You Make The Most of Live Video Marketing?

How Can You Make The Most of Live Video Marketing?

Digital marketing is an ever-growing field. As new companies and businesses are popping up everywhere, it is necessary to have elements that distinguish your company to make it stand out…

Why Branding Should Be a Big Deal in Your Business

Why Branding Should Be a Big Deal in Your Business

Branding should be the driving force behind your marketing strategy because it is there not just to create a one-time focus. Rather, branding should help to build long-lasting relationships with customers that will hopefully stand the test of time….

Video vs Text and Photo Ads in Social Media Advertising

Video vs Text and Photo Ads in Social Media Advertising

Are you planning your New Year social media campaign? You may be considering the benefits of using video marketing vs. text and/or photo marketing for your campaigns….

Top Tips for Boosting Your Video Marketing On YouTube

Top Tips for Boosting Your Video Marketing On YouTube

YouTube is a prominent platform used to share videos with diverse content. It currently ranks second among all social media platforms in the world….