Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

Tips and Tricks for Optimizing Your Video Content for SEO

Did you know 93% of businesses get a new customer through their branded videos? The United States of America stands first as the country that spends the most on digital video marketing….

What Marketers Can Learn from Korean Video Content

K-pop and Korean beauty videos are the most likely images that grace the senses when one thinks or hears about Korean video content….

Tips for Making Outstanding Product Review Videos

Video marketing is an integral part of online marketing strategies, especially when it comes to promoting your products. In fact, many consider product review videos to be one of the best ways of showcasing the products and explaining their features and benefits….

April 10, 2023

Lucas Chu

videography, videographer, video studio, video production, video marketing, video creator, video agency, video advertising, video ads, production house, filmmaking, commercial video, corporate video, animated video, video animation

How External Marketing Professionals Can Help You Reach Your Sales Goals

March 25, 2022

Lucas Chu

advertising, content marketing, marketing, social media marketing, video advertising, video ads, video marketing

How External Marketing Professionals Can Help You Reach Your Sales Goals

As a business owner, you likely have a specific sales goal in mind for each of your products. Your marketing strategy is the key to reaching that goal. If your current advertising strategy is failing to reach a large enough audience, it may be time to supplement your team with creative marketing professionals outside the company….

March 22, 2022

Lucas Chu

advertising, content marketing, corporate video, commercial video, marketing, social media marketing, video ads, video advertising, video content, video agency, video marketing, video production

Video vs Text and Photo Ads in Social Media Advertising

March 22, 2022

Lucas Chu

advertising, content marketing, corporate video, commercial video, marketing, social media marketing, video ads, video advertising, video content, video agency, video marketing, video production

Video vs Text and Photo Ads in Social Media Advertising

Are you planning your New Year social media campaign? You may be considering the benefits of using video marketing vs. text and/or photo marketing for your campaigns….

July 10, 2021

Lucas Chu

advertising, marketing, video advertising, video marketing, video production, video ads

How To Make Your Videos More Accessible And User-Friendly?

July 10, 2021

Lucas Chu

advertising, marketing, video advertising, video marketing, video production, video ads

How To Make Your Videos More Accessible And User-Friendly?

Research shows that videos are essential in creating an impact on consumers. Consumers say that they are able to retain 95% of a message when delivered as a video. More than 70% of consumers say that they become aware of new brands through YouTube. Most video consumers view videos as a mode of relaxation….

December 22, 2020

Lucas Chu

advertising, video marketing, video production, video advertising, video ads, marketing video, marketing

The Most Innovative Trends in Video Marketing this Year

December 22, 2020

Lucas Chu

advertising, video marketing, video production, video advertising, video ads, marketing video, marketing

The Most Innovative Trends in Video Marketing this Year

It is estimated that video content will make up 82% of all internet traffic by the year 2022. Video marketing is the best way for a business to attract new customers online and improve their business. Video production is being preferred by marketers while creating new content. A study showed that nearly 50% of businesses are using video marketing. If your business is using video marketing, then you need to be aware of the latest trends…

Melty Cone Video Marketing Blog