Proud to be Named A Top New York Creative and Design Agency by Clutch

Proud to be Named A Top New York Creative and Design Agency by Clutch

At Melty Cone Video, we know we have what it takes to create the best video for your business. Located in the heart of NYC, we have access to the best talent pool and the best resources to create amazing productions for our clients…

Tips for Creating Effective Instagram Video Ads

Tips for Creating Effective Instagram Video Ads

Video marketing is enjoying peak popularity at the moment. There’s nothing like a video on social media to drive customer engagement. Currently, Instagram is probably the most used social media network. Consequently, its video service is extremely popular…

Types of Videos You Should Explore for Social Media Video Marketing

Types of Videos You Should Explore for Social Media Video Marketing

Social media video marketing is currently the most effective social media marketing technique in the market. It gives the best ROI out of all other social media marketing techniques. Diminishing public attention span means nobody has the patience to read through an entire article anymore….

How to Write a Great Script for your Video Marketing Campaign

How to Write a Great Script for your Video Marketing Campaign

Video marketing is essential to any marketing campaign. Video gives the best conversions out of any other form of content. So if you have a digital marketing campaign in place, you have to include videos into it. Now a good video marketing campaign will need a solid script that will attract your target audience to your video…

Actors or real people for a charity video?

Actors or real people for a charity video?

There are many non-profit organizations that exist today and continue to rise in number. The primary cause for this increase is social understanding and an enhanced awareness of socio-economic crises thanks to the internet and various social media platforms…

Video production tips to enhance its quality and drive views

Video production tips to enhance its quality and drive views

You must be at the top of your game when you dive into creating a video and kick starting a video production project. After you have decided the theme, idea, message and content behind the video project, you will have to make up your mind on how you plan to go about implementing the whole thing…

Actors or employees for a corporate video?

Actors or employees for a corporate video?

In any corporate, there is a need for business videos for use in recruitment, training, promotions and advertising purposes. Nowadays, companies and brands are required to have a strong presence in the online world. Potential employees, financiers and customers are always…

What are the stages of video production?

What are the stages of video production?

Professional video production companies have the skills, creative direction, as well as the equipment that is required to produce a video with a clear message that your intended audience can understand…

Benefits of Video Marketing

Benefits of Video Marketing

Video marketing is one of the newest additions to promotion toolbox and videos have become one of the most versatile and fruitful digital marketing tools available out there, today…

How to Put Forward a Corporate Video Proposal?

How to Put Forward a Corporate Video Proposal?

You need to provide an excellent pitch to your prospective client before you land their corporate video. The pitch that is required is the one that convinces your future client that you are the best option they have…

Why Color Correction is Important With Multiple Cameras

Why Color Correction is Important With Multiple Cameras

Working with multiple cameras on set is a common practice. It is a widely used technique in filmmaking or even while making videos that cover an entire event; especially for camera setups that use the combination of multiple cameras and drones…

Drone Shots vs. Crane Shots: Which is Better?

Drone Shots vs. Crane Shots: Which is Better?

Drones have become popular in the world of television and film, the use of drones has grown exponentially, and it seems like their applications have no limit…

Advantages of Shooting Film Over Digital Today

Advantages of Shooting Film Over Digital Today

We live in a world where photographs and video production are mainly taken with digital image sensors, there are, however, a growing number of photographers who are also interested in film formats of the past…

Why Real Estate Videos are Better Than 3D Tours

Why Real Estate Videos are Better Than 3D Tours

When it comes to promoting real estate as an agent or real estate marketer, you generally have two options. You can either choose a virtual tour or a video tour. Before we tell you which one’s a better option, let’s define them both….

Why Low Budget Doesn't Mean Compromising on Location

Why Low Budget Doesn't Mean Compromising on Location

Most modern movies, especially the ones that fall into the fantasy or sci-fi genre, rely on digitally rendered environments or constructed sets. Well, that’s the benefit of working with such genres. You can be as creative and imaginative as you like…

All You Need to Know About 'The Dutch Angle'

All You Need to Know About 'The Dutch Angle'

The goal of true cinematography isn't to steal the show – it's actually supposed to fit the storyline. It's like the decoration on a Christmas tree – breathes in a little life and adds some character. Now, when we speak of cinematography, we refer to a set of typical camera angles – medium, wide, close, etc….

Tips to Get the Sci-Fi Aesthetic Perfect

Tips to Get the Sci-Fi Aesthetic Perfect

If you have a bunch of science fiction movies that you like, we will bet a good amount of money that the cinematography in those films played a huge role in helping them make it to your list…

Tips and Tricks to Develop an Effective Storyboard

Tips and Tricks to Develop an Effective Storyboard

Every video production, whether big or small, requires a storyboard. A storyboard is like the human skeletal system. It holds everything in place. If the skeletal structure isn’t up to standards, you’re going to have a deformed body….

Horror Cinematography: How to Get It Right

Horror Cinematography: How to Get It Right

Horror is one of the toughest genres to tap into, right after comedy. Creating a horror film or video can be quite complex. They have these “proprietary” elements that, sort of, set them apart. One such element is cinematography….

Video Marketing Trends for 2019

Video Marketing Trends for 2019

It's very clear to companies now that video marketing is pretty much the only way to go about things in the near future. It doesn't matter what the purpose is – most businesses do and will continue to rely on video marketing to get the word out. This is true for almost every industry under the sun….