Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Four Step Video Marketing Strategy

Video is a powerful marketing tool. Over 90% of people reported wanting to see more videos from brands in 2023. Marketers consider video as a very important part of their marketing strategy. If you’re a new business planning its internet marketing, you will have thought about making videos to build brand awareness and customer engagement. In this post, we discuss the steps to creating a video marketing strategy. …

Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

November 15, 2022

Lucas Chu

advertising, animated video, commercial video, content marketing, corporate video, explainer video, marketing, motion graphics, social media marketing, video advertising, video agency, video content, video marketing, video production, video editing, production house

5 Proven Ways to Create Engaging Video Content

November 15, 2022

Lucas Chu

advertising, animated video, commercial video, content marketing, corporate video, explainer video, marketing, motion graphics, social media marketing, video advertising, video agency, video content, video marketing, video production, video editing, production house

5 Proven Ways to Create Engaging Video Content

Engagement is the holy grail of video marketing. Without it, no matter how often your videos get viewed, they will only translate to low conversions. Engagement is a metric that defines how committed your audience is to your content. It is measured by the actions your audience takes as they consume your content….

March 18, 2020

Lucas Chu

video production, post production, motion graphics, animation

Top Trends in Motion Graphics Animation in 2020

March 18, 2020

Lucas Chu

video production, post production, motion graphics, animation

Top Trends in Motion Graphics Animation in 2020

If you’re a video agency or a video production company that offers video services, you ought to keep updated with the latest trends in video production. One of the most popular forms of video is the animated video….

Explainer Videos: How to Not Get Them Wrong

Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube.

Add Value to Your Content Through Video

Sometimes going viral is less important than the video reaching the right people.

Video and Social Media

From bringing people together and finding lost friends, to connecting businesses and customers so that they can interact with each other, social media has found an indomitable place in every business and person's life.

The Process Of Video Production

The first step is to sit down with your video production team and discuss what you want to do….

How to Market Your Video

YouTube is currently the second most used search engine on the internet handling over 3 billion searches every month.

Melty Cone Video Marketing Blog