Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

The Evolution of Digital Video Marketing

Ever wonder how we got here? We're not talking about the evolution of the human race but of video marketing. Watching online videos a few hours a week has become a common activity throughout the world…

Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

Social Media Video Marketing Do's and Dont's

71% of marketers created social media videos in 2022. Brand videos on social media have the potential to capture a large number of views from your target audience. How do you create videos that resonate and garner shares? And what are the common mistakes that prevent social media videos from getting the best results? Let’s take a look….

Tips to Make an Engaging Facebook Video Ad

Facebook is the most popular social networking site worldwide. Offering a good return on ad spend (ROAS), it is a marketing battleground for companies. The victors have, in their arsenal, a good understanding of what effective Facebook ads look like…

How to Use Video Storytelling for Your Brand

Video storytelling is a way to create certain emotions that make people form a connection with your brand. The message in the video is brought to life by its narrative, visuals and sound. These elements come together to evoke stronger emotions than what text or only audio can manage….

Making Explainer Videos: Common Errors to Avoid

An explainer video is a short (usually 1-2 minutes) video that explains a product, service, or concept. It’s commonly used to show what a business does or how a product/service works. The education industry uses explainer videos to break topics down into smaller, easily digestible chunks….

What Marketers Can Learn from Korean Video Content

K-pop and Korean beauty videos are the most likely images that grace the senses when one thinks or hears about Korean video content….

Tips for Making Outstanding Product Review Videos

Video marketing is an integral part of online marketing strategies, especially when it comes to promoting your products. In fact, many consider product review videos to be one of the best ways of showcasing the products and explaining their features and benefits….

Melty Cone - Video Marketing Tips & Trends