social marketing

Social Media Video Marketing Do's and Dont's

Social Media Video Marketing Do's and Dont's

71% of marketers created social media videos in 2022. Brand videos on social media have the potential to capture a large number of views from your target audience. How do you create videos that resonate and garner shares? And what are the common mistakes that prevent social media videos from getting the best results? Let’s take a look….

How Can You Optimize Your YouTube Videos for Video Marketing Campaigns

How Can You Optimize Your YouTube Videos for Video Marketing Campaigns

Optimization is the magic word that can help your YouTube videos get more views. It’s a bunch of tactics to help people find your content more easily on the site. It’s also about getting them to view more of your videos and converting them into subscribers. If you plan on creating more YouTube channels in the future, you will have a ready subscriber base to leverage….

Making Explainer Videos: Common Errors to Avoid

Making Explainer Videos: Common Errors to Avoid

An explainer video is a short (usually 1-2 minutes) video that explains a product, service, or concept. It’s commonly used to show what a business does or how a product/service works. The education industry uses explainer videos to break topics down into smaller, easily digestible chunks….

Tips and Tricks for Optimizing Your Video Content for SEO

Tips and Tricks for Optimizing Your Video Content for SEO

Did you know 93% of businesses get a new customer through their branded videos? The United States of America stands first as the country that spends the most on digital video marketing….

The Importance of Subtitles in Marketing Videos

With the proliferation of the internet and mobile devices, videos have become one of the most effective marketing tools in today's world. Videos can retain the attention of viewers for longer periods, are engaging, and can be used to tap into a wider audience base. Marketing videos can be product videos, demo videos, explainer videos, or even customer testimonials….

Color Psychology: How it Impacts Video Marketing

Color Psychology: How it Impacts Video Marketing

In today’s competitive world, every organization needs to have a video marketing strategy to help them engage with clients better. A well-planned video marketing strategy can ensure success. When you are using video marketing, an element that you need to consider is the use of color….

7 Tips to Have a Successful and Unique Video Marketing Strategy

7 Tips to Have a Successful and Unique Video Marketing Strategy

Visual media catches people's attention much faster than written media. You can attract a viewer's eye with an aesthetically pleasing and colorful post pretty quickly, for example. The same is true for videos…

Why Your Organization Should Have a Powerful Video Marketing Strategy

Why Your Organization Should Have a Powerful Video Marketing Strategy

The brand videos of today are the web pages of the 1990s. People are increasingly favoring video-rich websites over those that solely include still photos when searching….

How to Revamp Your Video Advertising Strategy

How to Revamp Your Video Advertising Strategy

Video content has come a long way, and in terms of marketing videos, the trends are changing more rapidly than ever before. Much of these changes and evolution are down to ever-increasing accessibility to high-speed internet, which has led to decreasing patience levels among end-users…

Differences Between Inbound and Outbound Video Marketing

Differences Between Inbound and Outbound Video Marketing

The aim of marketing is to find customers. However, if you have your own business and have been working on your marketing strategy for a while, you must know that it can be complex…