Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

November 21, 2022

Lucas Chu

advertising, animated video, commercial video, content marketing, corporate video, explainer video, marketing, production house, social media marketing, video advertising, video agency, video marketing, video production

Examples Why Branding is So Important in Video Content

November 21, 2022

Lucas Chu

advertising, animated video, commercial video, content marketing, corporate video, explainer video, marketing, production house, social media marketing, video advertising, video agency, video marketing, video production

Examples Why Branding is So Important in Video Content

The presence of video marketing continues to rise in an age that sees such large digital media consumption. In efforts to capture the market, US video advertising spending has reached over $67 billion. This number is expected to increase by about 15 percent in 2023, with numbers soaring even higher on a global scale….

November 15, 2022

Lucas Chu

advertising, animated video, commercial video, content marketing, corporate video, explainer video, marketing, motion graphics, social media marketing, video advertising, video agency, video content, video marketing, video production, video editing, production house

5 Proven Ways to Create Engaging Video Content

November 15, 2022

Lucas Chu

advertising, animated video, commercial video, content marketing, corporate video, explainer video, marketing, motion graphics, social media marketing, video advertising, video agency, video content, video marketing, video production, video editing, production house

5 Proven Ways to Create Engaging Video Content

Engagement is the holy grail of video marketing. Without it, no matter how often your videos get viewed, they will only translate to low conversions. Engagement is a metric that defines how committed your audience is to your content. It is measured by the actions your audience takes as they consume your content….

Common Video Editing Issues to Watch Out For

When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on.

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper.

How to Use Video to Market Your Restaurant

Direct selling is great for your restaurant business. However, it can never actually help you meet all your goals. In today’s connected world, the average consumer is always looking and your ability to produce good content is what’s going to help you engage with your patrons.

Explainer Videos: How to Not Get Them Wrong

Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube.

How to Put Together an Effective Recruitment Video

Finding the right people to work for your organization is one of the most important tasks you can take up. After all, your employees are the backbone of your company. That’s why it’s never a bad idea to use every resource and idea available to you, when establishing strategies to hire the right talent.

May 25, 2016

Lucas Chu

360 Virtual Reality VR Video

May 25, 2016

Lucas Chu

It came, it saw, but, it failed to conquer. Yes. We’re talking about 3D entertainment. Since its resurgence in the 80s and also, just a few years back, a lot has been said about the future of 3D. However, it is clear now that 3D has failed to offer itself as a real solution. The average viewer has not embraced it as much as what the proponents of this technology would have expected them to.

May 2, 2016

Lucas Chu

video marketing

Fundraising Videos: Why Your Non-Profit Needs Them and What to Include

May 2, 2016

Lucas Chu

video marketing

Fundraising Videos: Why Your Non-Profit Needs Them and What to Include

The consumption of video content doesn’t seem to be slowing down anytime soon. In fact, it is only growing. What that means for businesses and non-profits is that, video is one of the most significant ways in which they can connect with their audiences.

Melty Cone Video Marketing Blog