May 28, 2025

Lucas Chu

advertising, aerial, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, director, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video studio, videographer, videography, viral videos

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

May 28, 2025

Lucas Chu

advertising, aerial, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, director, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video studio, videographer, videography, viral videos

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

Today’s audiences are overwhelmed with content. Ads are everywhere—on their phones, in their feeds, and across every screen. So how do you actually connect with someone in 2025?

May 28, 2025

Lucas Chu

advertising, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video production nyc, video studio, video titles, videographer, videography, viral videos

Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Video Marketing Tips for Customer Retention

A good video marketing strategy can contribute to better customer retention. Video is the most popular online format, increasing the chances that your audience will engage with your videos encouraging them to bond with your brand and consider buying other products from you. You can place your retention video on your website and direct customers to them via email, and on your social media channels…

Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

Social Media Video Marketing Do's and Dont's

71% of marketers created social media videos in 2022. Brand videos on social media have the potential to capture a large number of views from your target audience. How do you create videos that resonate and garner shares? And what are the common mistakes that prevent social media videos from getting the best results? Let’s take a look….

Tips to Make an Engaging Facebook Video Ad

Facebook is the most popular social networking site worldwide. Offering a good return on ad spend (ROAS), it is a marketing battleground for companies. The victors have, in their arsenal, a good understanding of what effective Facebook ads look like…

How Can You Optimize Your YouTube Videos for Video Marketing Campaigns

Optimization is the magic word that can help your YouTube videos get more views. It’s a bunch of tactics to help people find your content more easily on the site. It’s also about getting them to view more of your videos and converting them into subscribers. If you plan on creating more YouTube channels in the future, you will have a ready subscriber base to leverage….

Making Explainer Videos: Common Errors to Avoid

An explainer video is a short (usually 1-2 minutes) video that explains a product, service, or concept. It’s commonly used to show what a business does or how a product/service works. The education industry uses explainer videos to break topics down into smaller, easily digestible chunks….

Tips and Tricks for Optimizing Your Video Content for SEO

Did you know 93% of businesses get a new customer through their branded videos? The United States of America stands first as the country that spends the most on digital video marketing….

Melty Cone - Video Marketing Tips & Trends