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Impact of Quality in Video Marketing: High vs. Low Production Value

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Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

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Four Step Video Marketing Strategy

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Four Step Video Marketing Strategy

Video is a powerful marketing tool. Over 90% of people reported wanting to see more videos from brands in 2023. Marketers consider video as a very important part of their marketing strategy. If you’re a new business planning its internet marketing, you will have thought about making videos to build brand awareness and customer engagement. In this post, we discuss the steps to creating a video marketing strategy. …

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The Impact of Quality in Video Marketing: High vs. Low Production Value

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The Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

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Turning Views into Sales: Converting Opportunities through Video Marketing

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Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

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Social Media Video Marketing Do's and Dont's

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Social Media Video Marketing Do's and Dont's

71% of marketers created social media videos in 2022. Brand videos on social media have the potential to capture a large number of views from your target audience. How do you create videos that resonate and garner shares? And what are the common mistakes that prevent social media videos from getting the best results? Let’s take a look….

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Everything you need to know about Broadcast and Cinematography Camera Market 2020

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Everything you need to know about Broadcast and Cinematography Camera Market 2020

A Research analysis has claimed that the Broadcast and Cinematography market is poised to grow at a CAGR of above 1% by 2020. Players in the market such as news broadcasters and production houses are entities that will drive the market as the decade dawns….

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Drone Shots vs. Crane Shots: Which is Better?

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Drone Shots vs. Crane Shots: Which is Better?

Drones have become popular in the world of television and film, the use of drones has grown exponentially, and it seems like their applications have no limit…

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All You Need to Know About 'The Dutch Angle'

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All You Need to Know About 'The Dutch Angle'

The goal of true cinematography isn't to steal the show – it's actually supposed to fit the storyline. It's like the decoration on a Christmas tree – breathes in a little life and adds some character. Now, when we speak of cinematography, we refer to a set of typical camera angles – medium, wide, close, etc….

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Tips to Get the Sci-Fi Aesthetic Perfect

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Tips to Get the Sci-Fi Aesthetic Perfect

If you have a bunch of science fiction movies that you like, we will bet a good amount of money that the cinematography in those films played a huge role in helping them make it to your list…

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Horror Cinematography: How to Get It Right

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Horror Cinematography: How to Get It Right

Horror is one of the toughest genres to tap into, right after comedy. Creating a horror film or video can be quite complex. They have these “proprietary” elements that, sort of, set them apart. One such element is cinematography….