May 28, 2025

Lucas Chu

advertising, aerial, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, director, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video studio, videographer, videography, viral videos

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

May 28, 2025

Lucas Chu

advertising, aerial, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, director, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video studio, videographer, videography, viral videos

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

Today’s audiences are overwhelmed with content. Ads are everywhere—on their phones, in their feeds, and across every screen. So how do you actually connect with someone in 2025?

May 28, 2025

Lucas Chu

advertising, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video production nyc, video studio, video titles, videographer, videography, viral videos

Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Four Step Video Marketing Strategy

Video is a powerful marketing tool. Over 90% of people reported wanting to see more videos from brands in 2023. Marketers consider video as a very important part of their marketing strategy. If you’re a new business planning its internet marketing, you will have thought about making videos to build brand awareness and customer engagement. In this post, we discuss the steps to creating a video marketing strategy. …

The Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

Social Media Video Marketing Do's and Dont's

71% of marketers created social media videos in 2022. Brand videos on social media have the potential to capture a large number of views from your target audience. How do you create videos that resonate and garner shares? And what are the common mistakes that prevent social media videos from getting the best results? Let’s take a look….

February 21, 2020

Lucas Chu

cinematography, commercial video, corporate video, filmmaking, video, video agency, video marketing, video production

Everything you need to know about Broadcast and Cinematography Camera Market 2020

February 21, 2020

Lucas Chu

cinematography, commercial video, corporate video, filmmaking, video, video agency, video marketing, video production

Everything you need to know about Broadcast and Cinematography Camera Market 2020

A Research analysis has claimed that the Broadcast and Cinematography market is poised to grow at a CAGR of above 1% by 2020. Players in the market such as news broadcasters and production houses are entities that will drive the market as the decade dawns….

February 21, 2019

Lucas Chu

cinematography, aerial, drones, commercial video, corporate video, filmmaking, video, video marketing, video production

Drone Shots vs. Crane Shots: Which is Better?

February 21, 2019

Lucas Chu

cinematography, aerial, drones, commercial video, corporate video, filmmaking, video, video marketing, video production

Drone Shots vs. Crane Shots: Which is Better?

Drones have become popular in the world of television and film, the use of drones has grown exponentially, and it seems like their applications have no limit…

January 19, 2019

Lucas Chu

cinematography, directing, filmmaking, video, video production

All You Need to Know About 'The Dutch Angle'

January 19, 2019

Lucas Chu

cinematography, directing, filmmaking, video, video production

All You Need to Know About 'The Dutch Angle'

The goal of true cinematography isn't to steal the show – it's actually supposed to fit the storyline. It's like the decoration on a Christmas tree – breathes in a little life and adds some character. Now, when we speak of cinematography, we refer to a set of typical camera angles – medium, wide, close, etc….

Melty Cone - Video Marketing Tips & Trends