Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Video Marketing Tips for Customer Retention

A good video marketing strategy can contribute to better customer retention. Video is the most popular online format, increasing the chances that your audience will engage with your videos encouraging them to bond with your brand and consider buying other products from you. You can place your retention video on your website and direct customers to them via email, and on your social media channels…

Social Media Video Marketing Do's and Dont's

71% of marketers created social media videos in 2022. Brand videos on social media have the potential to capture a large number of views from your target audience. How do you create videos that resonate and garner shares? And what are the common mistakes that prevent social media videos from getting the best results? Let’s take a look….

How to Use Video Storytelling for Your Brand

Video storytelling is a way to create certain emotions that make people form a connection with your brand. The message in the video is brought to life by its narrative, visuals and sound. These elements come together to evoke stronger emotions than what text or only audio can manage….

How Can You Optimize Your YouTube Videos for Video Marketing Campaigns

Optimization is the magic word that can help your YouTube videos get more views. It’s a bunch of tactics to help people find your content more easily on the site. It’s also about getting them to view more of your videos and converting them into subscribers. If you plan on creating more YouTube channels in the future, you will have a ready subscriber base to leverage….

Making Explainer Videos: Common Errors to Avoid

An explainer video is a short (usually 1-2 minutes) video that explains a product, service, or concept. It’s commonly used to show what a business does or how a product/service works. The education industry uses explainer videos to break topics down into smaller, easily digestible chunks….

Tips and Tricks for Optimizing Your Video Content for SEO

Did you know 93% of businesses get a new customer through their branded videos? The United States of America stands first as the country that spends the most on digital video marketing….

What Marketers Can Learn from Korean Video Content

K-pop and Korean beauty videos are the most likely images that grace the senses when one thinks or hears about Korean video content….

Tips for Making Outstanding Product Review Videos

Video marketing is an integral part of online marketing strategies, especially when it comes to promoting your products. In fact, many consider product review videos to be one of the best ways of showcasing the products and explaining their features and benefits….

February 7, 2023

Lucas Chu

animated video, animation, animation studio, videography, videographer, video production, video marketing, video content, video agency, video advertising, social media marketing, production house, marketing, advertising, content marketing

How to Create the Best Animated Videos

February 7, 2023

Lucas Chu

animated video, animation, animation studio, videography, videographer, video production, video marketing, video content, video agency, video advertising, social media marketing, production house, marketing, advertising, content marketing

Animation attracts people of all ages, be it the popular Disney classics, the shows on Nickelodeon, or even animations used for video marketing campaigns. People can easily relate to cute, moving characters resembling real people or animals….

Melty Cone Video Marketing Blog