digital advertising

Social Media Video Marketing Do's and Dont's

Social Media Video Marketing Do's and Dont's

71% of marketers created social media videos in 2022. Brand videos on social media have the potential to capture a large number of views from your target audience. How do you create videos that resonate and garner shares? And what are the common mistakes that prevent social media videos from getting the best results? Let’s take a look….

Creating Great Customer Testimonial Videos

Creating Great Customer Testimonial Videos

Sometimes creating an excellent product or service is not enough to ensure that your brand attracts the attention of your target audience. Marketing also plays an important role in the growth and success of all businesses. And in many cases, companies resort to multiple marketing tactics to draw in more clients….

The Importance of Subtitles in Marketing Videos

With the proliferation of the internet and mobile devices, videos have become one of the most effective marketing tools in today's world. Videos can retain the attention of viewers for longer periods, are engaging, and can be used to tap into a wider audience base. Marketing videos can be product videos, demo videos, explainer videos, or even customer testimonials….

Color Psychology: How it Impacts Video Marketing

Color Psychology: How it Impacts Video Marketing

In today’s competitive world, every organization needs to have a video marketing strategy to help them engage with clients better. A well-planned video marketing strategy can ensure success. When you are using video marketing, an element that you need to consider is the use of color….

7 Tips to Have a Successful and Unique Video Marketing Strategy

7 Tips to Have a Successful and Unique Video Marketing Strategy

Visual media catches people's attention much faster than written media. You can attract a viewer's eye with an aesthetically pleasing and colorful post pretty quickly, for example. The same is true for videos…

Start Your Business in New York City and Enjoy These Benefits

Start Your Business in New York City and Enjoy These Benefits

Starting a business comes with a lot of moving pieces that must be carefully planned out, including the location, but it’s crucial to think about the bigger picture…

How Can You Make The Most of Live Video Marketing?

How Can You Make The Most of Live Video Marketing?

Digital marketing is an ever-growing field. As new companies and businesses are popping up everywhere, it is necessary to have elements that distinguish your company to make it stand out…

Video Testimonials: The Best Practices to Keep in Mind

Video Testimonials: The Best Practices to Keep in Mind

Video ads can definitely be effective in bringing new customers to your business. However, what's even more effective are word-of-mouth recommendations. Customer testimonial videos, when well-made, can feel like word-of-mouth recommendations to prospective customers….

Why Branding Should Be a Big Deal in Your Business

Why Branding Should Be a Big Deal in Your Business

Branding should be the driving force behind your marketing strategy because it is there not just to create a one-time focus. Rather, branding should help to build long-lasting relationships with customers that will hopefully stand the test of time….

How to Revamp Your Video Advertising Strategy

How to Revamp Your Video Advertising Strategy

Video content has come a long way, and in terms of marketing videos, the trends are changing more rapidly than ever before. Much of these changes and evolution are down to ever-increasing accessibility to high-speed internet, which has led to decreasing patience levels among end-users…