With the proliferation of the internet and smartphones, the face of e-commerce has changed a lot in recent years. Companies that were previously trying to attract the attention of the new tech-savvy generation with mobile websites are now turning to mobile apps due to their ease of operation and numerous functionalities. People love mobile apps when compared to mobile websites, making them one of the best investments for promoting and popularizing your business. But the mobile app market is rife with cutthroat competition. With an average of 3,739 apps added to the Play Store daily, having a strong video marketing strategy is essential to increasing the visibility of your app. Making engaging videos will encourage more people to download and use your app.
Reasons to include videos on app profiles
Most marketing strategies use a combination of videos, images, and texts. But marketing strategies that use videos have better engagement compared to others. Different kinds of videos can be used by companies to introduce their products to the target market. These include product videos, explainer videos, and consumer testimonials. The idea of using videos as advertising tools has been prevalent for many years. Many such advertising videos have become iconic and very popular among consumers.
Introducing new products
Videos can be created to introduce a new product to the target demographic, highlight its advantages, and explain where to purchase it. Using videos is a creative way to encourage your customers to visit your website.
Better engagement
Videos are also a great way to elicit emotional responses from viewers. They also remain in the minds of audiences for a long time. This can assist companies in establishing an emotional bond between the client and the product. Many clients of the younger generation prefer watching videos to reading long paragraphs explaining the product. With the short attention span of the current generation, creating eye-catching and unique videos for your app is the best way to attract their attention.
Highlight your unique features
Mobile applications have become similar to physical products and commodities, making the marketing techniques used for such products viable for mobile apps too. Making videos explaining the various features of your mobile app will help customers compare your product with those of your competitors, who offer similar services. You will also be able to highlight the special features of your app creatively and memorably using videos.
Along with the unique features, you will also be able to demonstrate and explain the basic operations of your app using videos. Customers may better understand the operation from videos than from long instruction manuals.
Going viral
The best way to make sure that your product gets maximum exposure is to make it go viral. Creating a video for your app is the first step in this process. Make a unique and creative video to highlight the best features of your app and tap into the potential of social media platforms. Videos are also easy to share through apps like Instagram or TikTok and can go viral in a few hours, making a large number of people aware of your application. Other forms of advertisement, like texts, very rarely go viral, limiting their reach in the digital world.
Advantages offered on the App Store and Play Store
Video ads will start playing silently when people search for apps in the App Store. If your video ads are interesting enough, people can get curious about your app and click on it. This will also increase the chances of customers downloading your app. Also, the App Store allows videos to be in a vertical format, making them suitable for viewing on mobile phones. This will improve the experience of the viewers.
Even though videos do not automatically play on the Play Store, the numerous themes and styles offered will help you make engaging content.
Testimony of creativity
Making a video can give the audience a taste of your company's creativity, and they will know what to expect from your app. Making a unique and content-rich video is the best testimony of the work you can give to your potential clients.
Tips to make good marketing videos for your app
Simply making videos is not enough to gain maximum market exposure for your new app. These videos should be able to attract the attention of your target demographic and stay in their minds for a long time. This can be achieved by following some simple tips:
Keep them short
People now do not have the patience to watch a long video even though it is informative. So, it is crucial to keep it short. The video ad should act as a teaser for your product. Make sure that your video ad is not more than two minutes long. Include all the necessary information and make it concise, but content rich.
Keep them simple
Simplicity is the key to success in many cases. When you are introducing a new app, using too many animations or complex storylines can confuse the viewers and make them lose interest in the product. Tell simple yet effective stories through your videos that can pique the interest of your viewers.
Be customer-oriented
Your video ads should be focused more on your customers than on the company. Highlight the clients' problems or issues that your product can solve and how your app can make things easier for them. Show the potential problems they can face in their lives without your app.
Be up-to-date
Always be aware of the new trends that are happening in the market and model your video ads based on them. Keep track of the views and likes you are getting and redesign your videos to match the customer's expectations.
Visibility is one of the main factors determining any new app's success. It is crucial to stand out amid hundreds of similar products on the market. This can be achieved by using video marketing strategies and creating appealing product and explainer videos. Client testimonials can also bring in new customers for your app by improving your brand's image and credibility. Melty Cone is a reputed video production company in NYC. We can help you create amazing marketing videos for your new app and skyrocket your engagement. Work with us and take your marketing efforts to the next level.
