Visual media catches people's attention much faster than written media. You can attract a viewer's eye with an aesthetically pleasing and colorful post pretty quickly, for example. The same is true for videos. Video marketing has become one of the most successful ways to promote your page and content. Videos are also a great way to increase conversions, and it has been seen that having a video on your home page can increase conversions by up to 80%.
You can also put out catchy videos marketing your products or services on several platforms. Popular social networking sites like Instagram and Twitter allow you to share videos as well. Other than these, YouTube has become one of the most widely used social platforms. Its accessibility and ease of use have made it the second most used search engine after Google.
Now that we know how beneficial video marketing can be, let's dive into how you can build a successful and unique video marketing strategy for your company!
Have a Post Schedule
You should see your videos as a marketing campaign instead of publishing them randomly. People love getting frequent content on their feeds, so sticking to a regular posting schedule can entice viewers to return for more videos. Consider the storyline of the videos you want to upload, and then divide them into portions.
This way you can upload a new installment every week. This also helps to build anticipation among viewers. Whenever you have a product launch upcoming, you can tease it in the weeks before. You can keep your followers interested in your material this way.
Start With a Bang
People's attention is fleeting. If they don't find the beginning of your video interesting, they probably won't watch the rest of it. If you don't catch their attention in the first 8.5 seconds of your video, you've already lost your customer. Try to have something catchy at the start of your video that tells your audience what they are about to see.
Having an interesting thumbnail might attract them to your video. You can also have a small preview of what is to come at the start itself. This can raise the audience's curiosity, and it will get them to watch your whole video.
Make Video Demos and Tutorials
You can make videos that illustrate how to use your products or services. Before making a purchase, a potential customer can watch your videos if they have any doubts. Customers' worries can be eased through tutorials and demonstrations. This can also boost their confidence in their choice to buy a certain product or service.
Use Good Audio
Your video should be able to tell its story even without any audio. Try to make sure that your audience can understand what the video is about even if they are playing it silently.
Audio can also be a fun way to make your videos more interactive. You can use catchy songs or sound effects that might amuse your viewers. Take care not to make the audio the main attraction of your video, as the audience should be able to visually comprehend the content that you are putting out.
Tell a Story
People don't want to see boring marketing videos, they want to see fun new content. You may increase audience engagement by including stories in your video material. Find ways to tell a story with your videos instead of simply introducing your business. Give them examples they can relate to and explain how your services can impact them.
You can use videos to let your audience know more about your company as well. This will make your business seem more human to them, and they will be more likely to remain loyal to your brand name.
Include a Call to Action
Make sure to include calls to action in your videos. They need not be directly asking your audience to purchase your products. CTAs can also be phrases like subscribe or follow your channel or page. They can also request your followers to comment or share your videos as well.
You can put a CTA wherever you want in the video, such as at the beginning, the middle, or the end. Most people tend to put CTAs at the end of a video, but you can play around with them and see what works best for you.
Search Optimization
YouTube receives over 3 billion searches each month. You could be losing out on a lot of views if you don't optimize your video content for searches. Sites like Facebook and YouTube allow you to add a description to your video. Add SEO-optimized content here, and include keywords in your video title as well. This way people can find your videos much faster.
Conclusion
The tips and tricks that we have mentioned above are some of the things that you can try to make your video marketing strategy more effective. Other than these, you can also try collaborating with influencers or other internet-famous people to increase engagement.
Depending on the site you use to promote your videos, you can do more specific things to catch your viewer's attention. For example, you can make use of YouTube shots or reels on Instagram, which are shorter videos that get more traction.
Melty Cone is a video production marketing firm in NYC that would love to speak with you about your video needs. If you are curious about video marketing, video production, or having video content generated for you, contact them now!
