Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

May 28, 2025

Lucas Chu

advertising, aerial, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, director, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video studio, videographer, videography, viral videos

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

Today’s audiences are overwhelmed with content. Ads are everywhere—on their phones, in their feeds, and across every screen. So how do you actually connect with someone in 2025?

May 28, 2025

Lucas Chu

advertising, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video production nyc, video studio, video titles, videographer, videography, viral videos

Top 5 Commercial Video Trends Dominating 2025: What Brands Need to Know

May 28, 2025

Lucas Chu

advertising, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video production nyc, video studio, video titles, videographer, videography, viral videos

Top 5 Commercial Video Trends Dominating 2025: What Brands Need to Know

The Filmsupply 2025 Trend Report offers a fascinating look at where video is headed—and how brands can create smarter, more resonant campaigns. Here are the five commercial video trends that are dominating in 2025, and how you can harness them to elevate your brand.

February 21, 2020

Lucas Chu

video marketing, video production, viral videos, video agency, video, commercial video, corporate video

How to Make a Video Go Viral

July 22, 2019

Lucas Chu

viral videos, video marketing, video, filmmaking

If you are personally into video production or part of a video production agency, your objective while creating a video isn't a modest number of views. Your goal is to make the video go viral. How do videos go viral? They are shared countless times on social media and even reach the section of the population that would typically not watch your content…

Melty Cone - Video Marketing Tips & Trends