Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

Today’s audiences are overwhelmed with content. Ads are everywhere—on their phones, in their feeds, and across every screen. So how do you actually connect with someone in 2025?

Top 5 Commercial Video Trends Dominating 2025: What Brands Need to Know

Top 5 Commercial Video Trends Dominating 2025: What Brands Need to Know

The Filmsupply 2025 Trend Report offers a fascinating look at where video is headed—and how brands can create smarter, more resonant campaigns. Here are the five commercial video trends that are dominating in 2025, and how you can harness them to elevate your brand.

Types of Video Marketing Formats to Attract New Audiences

Types of Video Marketing Formats to Attract New Audiences

Video marketing is one of the most effective ways to put your brand out there today. It helps raise brand awareness, keep your existing customers engaged, and also attract new audiences to facilitate the process of lead conversion…

7 Common Video Advertising Mistakes to Avoid

7 Common Video Advertising Mistakes to Avoid

Video content is king, it is said. Today, brands and marketers everywhere are investing heavily in video marketing because of how rapidly video content is consumed. If your business wants to take advantage of all the opportunities that video advertising offers, make sure that you avoid these common mistakes….

What Is the Relationship Between Music and Advertisement Commercials?

What Is the Relationship Between Music and Advertisement Commercials?

Have you ever been emotionally touched by a movie, and the music in the background added to the feeling? Has your heart skipped a beat listening to a track from an album by your favorite musician? Music has been a part of our lives in many ways. It is an essential part of everyday life, and has the power to connect people, trigger memory, and make us feel our emotions….

Why You Need Video Marketing More than Ever in a Post COVID-19 World

Why You Need Video Marketing More than Ever in a Post COVID-19 World

Video marketing services were experiencing a boom as is, with companies scrambling to include marketing videos into their digital marketing strategy. However, now, with the population quarantining in their own houses worldwide, digital marketing and video marketing exercises are only slated to be subject to a further increase in demand. Brands can no longer sponsor events and shows to spread brand awareness or maximize their audience engagement…

Standout Video Commercials 2019

Standout Video Commercials 2019

If you’re a video service provider working independently or as part of a video agency, you will know how important it is to be aware of the work your industry peers are doing. You could learn about the styles and aesthetics other video production services are using and which among them have managed to find the most amount of audience…

Top 5 Video Production Trends to Watch Out for in 2020

Top 5 Video Production Trends to Watch Out for in 2020

Consumers are highly driven by market trends, especially when it comes to the video domain. However, making videos involves characterization, targeting, scoping and many other factors. So it would be very useful to know the most popular trends for 2020 that might shape the year…

How to Ace Creative Concept Development or Ideation in 2020?

How to Ace Creative Concept Development or Ideation in 2020?

Developing a creative concept might seem easy to those who are practicing it daily. However, at times, most creative directors or producers are stuck with possibilities and outcomes. Even scriptwriters struggle at times to build an ending to a story or take a story to the next level. So, having a few guidelines can often help to not only finish up the creative concept but also reach its optimum output….

Everything you need to know about Broadcast and Cinematography Camera Market 2020

Everything you need to know about Broadcast and Cinematography Camera Market 2020

A Research analysis has claimed that the Broadcast and Cinematography market is poised to grow at a CAGR of above 1% by 2020. Players in the market such as news broadcasters and production houses are entities that will drive the market as the decade dawns….