Why Video Is No Longer Optional: Understanding Audience Demand & Rising Expectations
In 2025, video has solidified its place not just as a marketing tool, but as a business imperative. According to the Wistia 2025 State of Video Report, the demand for engaging, high-quality video content is greater than ever.
Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect
Top 5 Commercial Video Trends Dominating 2025: What Brands Need to Know
Impact of Quality in Video Marketing: High vs. Low Production Value
Video Marketing Tips for Customer Retention
A good video marketing strategy can contribute to better customer retention. Video is the most popular online format, increasing the chances that your audience will engage with your videos encouraging them to bond with your brand and consider buying other products from you. You can place your retention video on your website and direct customers to them via email, and on your social media channels…
Four Step Video Marketing Strategy
Video is a powerful marketing tool. Over 90% of people reported wanting to see more videos from brands in 2023. Marketers consider video as a very important part of their marketing strategy. If you’re a new business planning its internet marketing, you will have thought about making videos to build brand awareness and customer engagement. In this post, we discuss the steps to creating a video marketing strategy. …
