How to Turn 2024 Video Marketing Insights into a Winning 2025 Strategy

How to Turn 2024 Video Marketing Insights into a Winning 2025 Strategy

In 2024, video marketing continued to prove why it’s the undisputed champion of content strategy. With consumer habits, tech platforms, and buying behavior evolving, brands that embraced data-driven video campaigns saw major returns — while those who lagged fell further behind.

The In-House Video Boom: What It Means for Agencies, Brands & Video Production Partners

The In-House Video Boom: What It Means for Agencies, Brands & Video Production Partners

The Wistia 2025 State of Video Report makes one thing unmistakably clear: in-house video production is exploding. With 71% of companies now producing video content internally—up from just over 50% a few years ago—this shift is reshaping the video marketing landscape….

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

Today’s audiences are overwhelmed with content. Ads are everywhere—on their phones, in their feeds, and across every screen. So how do you actually connect with someone in 2025?

Top 5 Commercial Video Trends Dominating 2025: What Brands Need to Know

Top 5 Commercial Video Trends Dominating 2025: What Brands Need to Know

The Filmsupply 2025 Trend Report offers a fascinating look at where video is headed—and how brands can create smarter, more resonant campaigns. Here are the five commercial video trends that are dominating in 2025, and how you can harness them to elevate your brand.

Impact of Quality in Video Marketing: High vs. Low Production Value

Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

Video Marketing Tips for Customer Retention

Video Marketing Tips for Customer Retention

A good video marketing strategy can contribute to better customer retention. Video is the most popular online format, increasing the chances that your audience will engage with your videos encouraging them to bond with your brand and consider buying other products from you. You can place your retention video on your website and direct customers to them via email, and on your social media channels…

Four Step Video Marketing Strategy

Four Step Video Marketing Strategy

Video is a powerful marketing tool. Over 90% of people reported wanting to see more videos from brands in 2023. Marketers consider video as a very important part of their marketing strategy. If you’re a new business planning its internet marketing, you will have thought about making videos to build brand awareness and customer engagement. In this post, we discuss the steps to creating a video marketing strategy. …

The Impact of Quality in Video Marketing: High vs. Low Production Value

The Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….