Digital marketing is an ever-growing field. As new companies and businesses are popping up everywhere, it is necessary to have elements that distinguish your company to make it stand out. With video marketing gaining traction, live video marketing is a method that can help your website or company be attractive to many.
Videos are a great way of marketing. People love to watch videos, and platforms like YouTube and Instagram that have leveraged this to get lots of engagement. Videos can help in generating a large amount of traffic and views to your webpage.
Although pre-recorded videos are still leading the market, live videos are the next big thing. They have the capability to catch your audience’s attention with quick, crisp, and immediate content.
Why Live Videos?
People are more likely to remember something they saw than something they heard or read. In fact, it is better for your sales as well. According to Vimeo, 67% of people who saw a live stream were likelier to buy similar tickets. You can use videos for video advertising or use them to provide your audience with catchy content.
Watching live videos makes people feel like they are included, and audiences prefer watching such engaging content instead of reading long blog posts. Platforms like Facebook and YouTube with live video sharing capability have billions of users, which is a testament to how catchy they can be.
So, how can you make the most of live videos and market your company?
The Right Platform
The first thing to do is to decide on your streaming platform. This depends on your audience and your content. Suppose you have a good following and engagement on a platform that is good for live-streaming videos. Then choosing the same will be a good idea, as your viewers are already familiar with you.
Almost all social media platforms now provide you with live-streaming capability, so you have a list of options to choose from. Choosing the right video agency for your company according to its needs and goals is essential. Some of the best and most popular platforms are:
YouTube
Facebook
Instagram
You can use the live-streaming option or stories on any of these platforms to provide your audience with live content.
Good Strategy
One of the best things about live-streaming is that it allows you to be spontaneous. However, your audience will get bored if you freeze on video or have nothing to talk about. This is why you need a good strategy beforehand.
You should understand what you are trying to achieve with your live streams and have a goal in mind. Having a basic idea of what you will stream is also good. This can help you avoid awkward silences.
Even if you aren’t a professional, all you have to do is seem professional. A good premade strategy will also help your team get acquainted with live streams and increase their confidence as well.
Promotions
Your viewership might decrease if your audience doesn’t know a live stream is happening. Let them know beforehand about when you will go live. You can use stories or tweet about the same.
Another way to create hype for your live streams is to give your viewers a sneak peek of what is to come. Tease the content you are going to provide, and your audience will be more excited to watch your videos.
And finally, remember to share! Whether it's a YouTube or Facebook live, make sure you promote and share the link on all your social media platforms.
Be Consistent
Livestreams won’t work if you do it once and never again. Consistency is key here. You should strategize on how your live streams go with the rest of your social media marketing.
A method to develop consistency is to create a streaming schedule. If your viewers know you will have a live stream at a certain time every week, they will know when to tune in. People like having a schedule to understand your brand. This is something that can increase credibility in your brand image as well.
Provide Exclusive Content
Your audience should have incentives to tune into your live streams. Provide them exclusive content they won’t get anywhere else using your live streams. This will give the more reasons to watch your streams more consistently as well.
You can launch a product or service through live streams. Promoting the same well before the stream can build a buzz around your videos.
You can also do Q&As to satisfy your audience’s curiosity in such streams. Covering a physical event through a live stream is also a good way to provide your online audience with some engaging content.
Include Your Audience
Keeping your audience engaged includes involving them in your events. If they feel like they are a part of the stream, they will have a more positive approach to your brand.
You can ask your viewers questions and engage them through replies in chats. Asking them about product preferences and favourite services can also help you understand your audience better.
Conclusion
Video marketing is all the rage right now, and using live videos is a great way to increase engagement to your page with some quirky and catchy content.
Looking for experts to help you with your video marketing, video production, and video content needs? Melty Cone is the answer. As an NYC-based video production marketing company, they are specialized in all things video. Contact them today!
