Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

Today’s audiences are overwhelmed with content. Ads are everywhere—on their phones, in their feeds, and across every screen. So how do you actually connect with someone in 2025?

Top 5 Commercial Video Trends Dominating 2025: What Brands Need to Know

Top 5 Commercial Video Trends Dominating 2025: What Brands Need to Know

The Filmsupply 2025 Trend Report offers a fascinating look at where video is headed—and how brands can create smarter, more resonant campaigns. Here are the five commercial video trends that are dominating in 2025, and how you can harness them to elevate your brand.

Tips to Get the Sci-Fi Aesthetic Perfect

Tips to Get the Sci-Fi Aesthetic Perfect

If you have a bunch of science fiction movies that you like, we will bet a good amount of money that the cinematography in those films played a huge role in helping them make it to your list…

Creating Smoke, Snow, and Other Effects

Creating Smoke, Snow, and Other Effects

A smoke machine is a must for making horror, suspense, music videos and even romantic movies. Think about all the mini heart attacks you had when the skeletal hand suddenly shot up from the ground catching the protagonist's best friend unaware. What would be that scene be without smoke?…