May 28, 2025

Lucas Chu

advertising, aerial, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, director, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video studio, videographer, videography, viral videos

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

May 28, 2025

Lucas Chu

advertising, aerial, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, director, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video studio, videographer, videography, viral videos

Why Authenticity Is the Future of Advertising: How to Tell Real Stories That Actually Connect

Today’s audiences are overwhelmed with content. Ads are everywhere—on their phones, in their feeds, and across every screen. So how do you actually connect with someone in 2025?

May 28, 2025

Lucas Chu

advertising, animated video, animation, animation studio, cinematography, commercial video, content marketing, corporate video, digital marketing, directing, drones, equipment, explainer video, filmmaker, filmmaking, location scouting, marketing, marketing video, motion graphics, post production, pre-production, production house, scriptwriting, social advertising, social media, social media marketing, sound design, special effects, storyboarding, video, video ads, video advertising, video agency, video animation, video content, video creator, video distribution, video editing, video marketing, video production, video production nyc, video studio, video titles, videographer, videography, viral videos

Video Marketing Tips for Customer Retention

A good video marketing strategy can contribute to better customer retention. Video is the most popular online format, increasing the chances that your audience will engage with your videos encouraging them to bond with your brand and consider buying other products from you. You can place your retention video on your website and direct customers to them via email, and on your social media channels…

Four Step Video Marketing Strategy

Video is a powerful marketing tool. Over 90% of people reported wanting to see more videos from brands in 2023. Marketers consider video as a very important part of their marketing strategy. If you’re a new business planning its internet marketing, you will have thought about making videos to build brand awareness and customer engagement. In this post, we discuss the steps to creating a video marketing strategy. …

The Impact of Quality in Video Marketing: High vs. Low Production Value

When it comes to video marketing, quality stands as the silent ambassador of your content. It's a battle often debated: high production value versus low production value. To leverage their potential, it is crucial to understand the respective impacts of both….

The Evolution of Digital Video Marketing

Ever wonder how we got here? We're not talking about the evolution of the human race but of video marketing. Watching online videos a few hours a week has become a common activity throughout the world…

Turning Views into Sales: Converting Opportunities through Video Marketing

In the digital age, where attention spans are shorter & competition is fierce, video marketing has emerged as a powerful tool for businesses to captivate audiences and drive sales….

Tips and Tricks for Optimizing Your Video Content for SEO

Did you know 93% of businesses get a new customer through their branded videos? The United States of America stands first as the country that spends the most on digital video marketing….

What Marketers Can Learn from Korean Video Content

K-pop and Korean beauty videos are the most likely images that grace the senses when one thinks or hears about Korean video content….

June 27, 2020

Lucas Chu

video marketing, video distribution, video advertising, video ads, social media, marketing, advertising

What Does a Killer Distribution Strategy Look Like?

June 27, 2020

Lucas Chu

video marketing, video distribution, video advertising, video ads, social media, marketing, advertising

What Does a Killer Distribution Strategy Look Like?

If you work with video content creation or have a job at a video production agency, you will know how important it is to have a clear distribution strategy for your videos. After all, what is the point of creating your video if you are unable to get hold of any audience for it? If you want to engage in video marketing for your business, you will want to learn that there is more to the process than simply commissioning for video production…

Melty Cone - Video Marketing Tips & Trends