Tips to Make an Engaging Facebook Video Ad

Facebook is the most popular social networking site worldwide. Offering a good return on ad spend (ROAS), it is a marketing battleground for companies. The victors have, in their arsenal, a good understanding of what effective Facebook ads look like…

How to Use Video Storytelling for Your Brand

Video storytelling is a way to create certain emotions that make people form a connection with your brand. The message in the video is brought to life by its narrative, visuals and sound. These elements come together to evoke stronger emotions than what text or only audio can manage….

How Can You Optimize Your YouTube Videos for Video Marketing Campaigns

Optimization is the magic word that can help your YouTube videos get more views. It’s a bunch of tactics to help people find your content more easily on the site. It’s also about getting them to view more of your videos and converting them into subscribers. If you plan on creating more YouTube channels in the future, you will have a ready subscriber base to leverage….

Making Explainer Videos: Common Errors to Avoid

An explainer video is a short (usually 1-2 minutes) video that explains a product, service, or concept. It’s commonly used to show what a business does or how a product/service works. The education industry uses explainer videos to break topics down into smaller, easily digestible chunks….

What Marketers Can Learn from Korean Video Content

K-pop and Korean beauty videos are the most likely images that grace the senses when one thinks or hears about Korean video content….

February 7, 2023

Lucas Chu

videographer, videography, video agency, video content, video marketing, video production, video advertising, social media marketing, marketing, advertising, content marketing, digital marketing, marketing video, video creator

Video Marketing Hacks to Boost Your Reach

February 7, 2023

Lucas Chu

videographer, videography, video agency, video content, video marketing, video production, video advertising, social media marketing, marketing, advertising, content marketing, digital marketing, marketing video, video creator

Video Marketing Hacks to Boost Your Reach

The proliferation of digital devices and fast internet has led to many people looking for new products and businesses online. This makes improving a company's digital presence crucial for its successful future….

January 16, 2023

Lucas Chu

advertising, animated video, commercial video, content marketing, corporate video, explainer video, filmmaking, marketing, marketing video, production house, social advertising, social media marketing, video advertising, video agency, video marketing, video production

Video Marketing Statistics for 2023

January 16, 2023

Lucas Chu

advertising, animated video, commercial video, content marketing, corporate video, explainer video, filmmaking, marketing, marketing video, production house, social advertising, social media marketing, video advertising, video agency, video marketing, video production

Video marketing is an ever-growing and evolving industry as it develops, it's important to stay up to date on the statistics. With 2023 quickly approaching, it’s time to look at the current state of video marketing and what we can expect in the coming years….

September 23, 2022

Lucas Chu

advertising, content marketing, commercial video, digital marketing, corporate video, filmmaking, marketing, marketing video, social advertising, social media, social media marketing, video advertising, video agency, video marketing, video production

7 Tips to Have a Successful and Unique Video Marketing Strategy

September 23, 2022

Lucas Chu

advertising, content marketing, commercial video, digital marketing, corporate video, filmmaking, marketing, marketing video, social advertising, social media, social media marketing, video advertising, video agency, video marketing, video production

7 Tips to Have a Successful and Unique Video Marketing Strategy

Visual media catches people's attention much faster than written media. You can attract a viewer's eye with an aesthetically pleasing and colorful post pretty quickly, for example. The same is true for videos…

March 22, 2022

Lucas Chu

advertising, content marketing, corporate video, marketing video, marketing, social media marketing, video advertising, video content, video marketing, video production

Top Ways in Which Licensing is a Great Video Marketing & Brand Marketing Strategy

March 22, 2022

Lucas Chu

advertising, content marketing, corporate video, marketing video, marketing, social media marketing, video advertising, video content, video marketing, video production

An average person is expected to spend about a hundred minutes per day watching video content online in 2022. Also, 81 percent of businesses use video advertising as a part of their marketing strategy….

December 22, 2020

Lucas Chu

advertising, video marketing, video production, video advertising, video ads, marketing video, marketing

The Most Innovative Trends in Video Marketing this Year

December 22, 2020

Lucas Chu

advertising, video marketing, video production, video advertising, video ads, marketing video, marketing

The Most Innovative Trends in Video Marketing this Year

It is estimated that video content will make up 82% of all internet traffic by the year 2022. Video marketing is the best way for a business to attract new customers online and improve their business. Video production is being preferred by marketers while creating new content. A study showed that nearly 50% of businesses are using video marketing. If your business is using video marketing, then you need to be aware of the latest trends…

Melty Cone - Video Marketing Tips & Trends