The proliferation of digital devices and fast internet has led to many people looking for new products and businesses online. This makes improving a company's digital presence through various means of video marketing crucial for its successful future.
Video marketing is one of the best marketing strategies businesses can use to promote their brand and boost sales. They have become a powerful tool to attract people's attention on social media platforms and inform them about the different products or services offered by the company. In fact, studies have shown that people now prefer to watch videos about products rather than read long-winded documents. Around 87% of video marketing executives believe that using videos has improved traffic to the company websites, and about 80% say that videos have directly boosted sales. This indicates the importance of video marketing in the present business scenario.
Video marketing hacks to boost your reach
Whether you are running a start-up or an established business, video marketing can enhance lead generation and sales. But simply creating a video is not enough, you should also know what to do to maximize the impact of your business's video marketing campaigns. Some of the video marketing hacks to boost your reach include:
Define Your Video Marketing Objectives
Setting your goal is the most important thing to do before you start creating your videos for the campaign. Have a clear idea about what you want. Are you hoping to boost brand recognition, draw attention to a certain kind of service, attract new customers, or strengthen your relationship with current ones? After you have identified and defined your objective, you can start designing your videos around this goal. Once you have properly defined them, it will also become easier to accomplish your objectives.
Know Your Video Marketing Audience
The audience is the most important and indispensable component in any marketing campaign. Your video production should be centered around the likes and dislikes of your target audience. The video should be able to resonate with your customer base and provide them with what they want. Research and understand your target customer base's behavioral patterns and online habits, and create videos they are more likely to watch. The popularity of short-form videos is currently rising quickly, especially among the younger generation. With decreasing attention spans and a huge amount of content available online, businesses should create intriguing and unique short videos to attract the attention of youngsters.
Know your Platform For Video Marketing
Once you have an understanding of your audience's demands and the kind of content that would attract them, you need to decide on the platform you want to launch your marketing campaign on. This is important because the ideal video format can change with the platform.
YouTube, for example, is one of the most popular video-sharing sites. It is ideal for in-depth and longer videos with higher production values. Although YouTube shorts have become a trend nowadays, many use YouTube to watch long-form videos. But for social media platforms like Instagram or TikTok, short and crisp videos are perfect. People tend to scroll through videos on Instagram and TikTok, so it is crucial to create concise and eye-catching short-form videos in these videos to attract the attention of the viewer.
Make Powerful Video Intros
Good content is what your audience is clamoring for. Since most marketing videos are created as short pieces of content, it is important to pique their interest at the very beginning of the video. Your marketing strategy can be created or destroyed in just 10 seconds of the video. Make an effort to pique the interest of your viewers with a compelling script and visuals so that they become riveted to the video. You should be able to tell stories that people can relate to.
Pick a Captivating Video Thumbnail
It is extremely challenging to get the attention of people on social media platforms, especially with the large amount of content available on the internet. Picking a striking and dramatic thumbnail is one of the easiest ways to pique the curiosity of the viewers. But make sure that the thumbnail is relevant to the subject of the video. Giving a misleading thumbnail can do more harm than good. People will lose trust in your videos and brand and will most likely avoid your videos when you start another campaign.
Add Subtitles to Your Marketing Video
Many people nowadays watch videos on social media platforms on mute while commuting or when they are in public places like parks. Some youngsters also have the habit of scrolling through videos when they are working or doing some other task. If your marketing video has no subtitles, it may not make any sense to viewers who are watching it on mute. So, adding subtitles can effectively increase your viewer base. Subtitles will also help you reach viewers who have hearing disabilities. This will also improve your company's image as inclusive and increase the visibility of your brand.
Make Live Videos To Maximize Your Marketing Reach
The latest craze on social media platforms is making live videos. It enables businesses to engage with their viewers in a completely different way and increases the relatability and accessibility of the brand. Try live-streaming an event or giving your fans a small glimpse into the day-to-day activities at your company.
Use hashtags carefully
Hashtags help people find your videos more easily and are a terrific method to increase the number of people who see your video. However, incorrect use of hashtags could seriously harm your marketing efforts. Do not try to use a hashtag simply because it is popular at the time. Only include the ones that are appropriate or relevant to your video.
Conclusion
Creating engaging and compelling videos can be time-consuming and challenging. But it is unquestionably an effective tool for reaching your company's marketing objectives. It is also important to realize that just making and posting your marketing videos on different social media platforms is not enough, especially in light of the fierce competition that is always rising. But by using some simple hacks, you can ensure that your marketing videos enhance your reach and boost your business.
