It is estimated that video content will make up 82% of all internet traffic by the year 2022. Video marketing is the best way for a business to attract new customers online and improve their business. Video production is being preferred by marketers while creating new content. A study showed that nearly 50% of businesses are using video marketing. If your business is using video marketing, then you need to be aware of the latest trends. The most innovative trends are presented in this article. These are the trends that are likely to become the new norm in the near future. You can start incorporating these trends into your marketing strategies right away.
Live video will live on
The live video that Facebook Live offered may not have worked very well. This doesn't mean live video won't work. Live videos are the latest trends today. A live video is where people can see real-time interactions between people. If you select the right topic that people are interested in and get the right people to talk about it, live video will work well. Live videos that are interactive, taking questions from participants are popular. If you haven't tried it out, then it is time you look at this trend.
Shoppable videos
Shoppable text content has been in vogue for a long time. It would include a link to the website to purchase the product. Today, you can create shoppable videos. The video you make can allow you to see products in the video and find out more about them by clicking on them or clicking on a link. This is an exciting concept that customers would like. This trend has already become popular thanks to sites like Pinterest and Instagram. Now the trend is likely to continue through videos.
Bye blogging, hello vlogging
Blogging is now old-fashioned; everyone is doing it. With video content ruling the roost, vlogging is the new trend. A vlog is a video blog. Instead of writing down what you want to share, make a video. Add interesting visuals, text, graphics, music, and your vlog is ready. With customers more interested in video content, a well-made vlog can help you attract more visitors than your blog could. This is a good way to engage with customers and is a strategy most companies are likely to implement.
Short video ads
Do you remember when you were watching an online video, and an ad started streaming? You would probably have been irritated with the ad and waited for the 'Skip ad' button to appear. This problem can be solved by making short videos. Video advertising or video ads can be created, keeping the message really short. We are talking about a video for 5-7 seconds. These videos are not irritating, and when a viewer sees the timer, he will be more likely to view the ad. Such ads can be helpful in brand promotion and creating product awareness.
Vertical videos
Horizontal videos or videos in the landscape mode are more common. This is especially true in the case of mobile phones. With most people accessing the internet, such videos need to be seen by turning the mobile around through their mobiles. To make things easier for customers, vertical videos have been introduced. This will ensure a video runs in the vertical mode, allowing customers to see the video without having to turn the mobile. This is popular even on social media.
Interactive videos
A new trend that is becoming popular is that of interactive videos. An interactive video is where you can interact with the video content. For instance, you can change the view to get a 360-degree view in the video. You may have hotspots within the video. Clicking on any of them will open up a new video that provides more details. For example, you may have a video of a hotel being run. In the video would be a hotspot on the pool. If you click, it shows you the video of the pool. This allows you to engage with your customers. Similarly, customers can choose options in the video to decide what they want to see. Such customized content will be more useful for customers.
SEO videos
Just like you use SEO or Search engine optimization for website content, you can use SEO for your video content. Google now has an auto-play video preview on searches on mobile devices. Videos that are well optimized would be played at the top of the search results. If your video is good and well optimized, then it can be included for the autoplay. This will allow more potential customers to see your video. This trend can be a game-changer.
More videos ads on social media
Social media, especially Facebook and Instagram are seeing more video ads. These two platforms between them have nearly 3 billion users who are active daily. A video ad on social media can help you to reach out to more people. This can be a great strategy to help you achieve success.
If you are interested in using any of the trends outlined in this article, then a video agency can help you. If you want professional video content production and video marketing services, then you can consider working with Melty Cone. They are an NYC-based video production marketing. Contact them, and they will be eager to talk to you about your video needs.
