Aerial Drone Cinematography for Video Marketing

Aerial Drone Cinematography for Video Marketing

Filmmakers frequently find it difficult to connect with their intended audience. This progressively gets harder with time's passage as the advent of digital video production has resulted in generating high quantities of content….

Directing Quick One Minute Videos

Directing Quick One Minute Videos

Directing a one minute video is not a hard task if you are experienced and instinctively know which segment holds audience attention and which does not. You also need comprehensive technical knowledge to deliver an arresting final product. A better one minute video is an end result of both technical expertise and the ambient weather on the shooting date….

Five Tips on Creating the Perfect Sizzle Reel

Five Tips on Creating the Perfect Sizzle Reel

A sizzle reel in industry circles is a kind of video that is usually within 5 minutes long and is primarily a business-to-business way to promote a product or service. Unlike explainer videos or promo videos, sizzle reels are not normally meant to be seen by the general public. It is a communication tool that is designed to convey the message across to business partners and at times control groups and in closed environments. Gone are the days when a simple powerpoint would suffice in this situations.

Reasons to Test Your Marketing Video Before Putting it Out There

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper. 

How to Use Video to Market Your Restaurant

How to Use Video to Market Your Restaurant

Direct selling is great for your restaurant business. However, it can never actually help you meet all your goals. In today’s connected world, the average consumer is always looking and your ability to produce good content is what’s going to help you engage with your patrons. 

Explainer Videos: How to Not Get Them Wrong

Explainer Videos: How to Not Get Them Wrong

Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube. 

How to Put Together an Effective Recruitment Video

How to Put Together an Effective Recruitment Video

Finding the right people to work for your organization is one of the most important tasks you can take up. After all, your employees are the backbone of your company. That’s why it’s never a bad idea to use every resource and idea available to you, when establishing strategies to hire the right talent. 

What Makes a Video Go Viral

What Makes a Video Go Viral

In this day and age of digital media, there are a wide range of media that you can use to promote your business. But, none of them can match the power of video. This is because media combines the best of both, the aural and the visual.

Making a Kickstarter Video

Making a Kickstarter Video

Crowd funding is the preferred way for many start-ups and small companies to get the required money from backers all over the world. By getting small amounts of money from numerous people, they are able to reach goals easily and go into production with much fewer delays than would have been possible if they had gone the traditional route and approach banks and like institutions for loans.

Your Video is Going Nowhere Without Quality Audio

Your Video is Going Nowhere Without Quality Audio

Audio is something that no one notices unless it is really good or really bad. If it is really good, kudos. If it isn't, people will not be able to get past it. Everybody can tell if the audio is bad and they will make it a point to point it out to you.