You must be at the top of your game when you dive into creating a video and kick starting a video production project. After you have decided the theme, idea, message and content behind the video project, you will have to make up your mind on how you plan to go about implementing the whole thing…
The goal of true cinematography isn't to steal the show – it's actually supposed to fit the storyline. It's like the decoration on a Christmas tree – breathes in a little life and adds some character. Now, when we speak of cinematography, we refer to a set of typical camera angles – medium, wide, close, etc….
It's very clear to companies now that video marketing is pretty much the only way to go about things in the near future. It doesn't matter what the purpose is – most businesses do and will continue to rely on video marketing to get the word out. This is true for almost every industry under the sun….
A sizzle reel in industry circles is a kind of video that is usually within 5 minutes long and is primarily a business-to-business way to promote a product or service. Unlike explainer videos or promo videos, sizzle reels are not normally meant to be seen by the general public. It is a communication tool that is designed to convey the message across to business partners and at times control groups and in closed environments. Gone are the days when a simple powerpoint would suffice in this situations.