commerical video New York

Creative Approaches in Commercial Video Production

Creative Approaches in Commercial Video Production

As producers of commercial and corporate videos, we’re always inhabiting an interesting gray area in providing scripted, preplanned coverage of a specific service, product, or person, while also promising a measure of creativity…

Using Fonts in Videos

Using Fonts in Videos

Fonts are the unspoken heroes of videos. They are not the first elements that dominate the video producer’s mind, but are nevertheless a vital component of any project….

Directing Quick One Minute Videos

Directing Quick One Minute Videos

Directing a one minute video is not a hard task if you are experienced and instinctively know which segment holds audience attention and which does not. You also need comprehensive technical knowledge to deliver an arresting final product. A better one minute video is an end result of both technical expertise and the ambient weather on the shooting date….