Social Media Video Marketing - Dos and Dont's
Creating Great Customer Testimonial Videos
Sometimes creating an excellent product or service is not enough to ensure that your brand attracts the attention of your target audience. Marketing also plays an important role in the growth and success of all businesses. And in many cases, companies resort to multiple marketing tactics to draw in more clients….
The Importance of Subtitles in Marketing Videos
With the proliferation of the internet and mobile devices, videos have become one of the most effective marketing tools in today's world. Videos can retain the attention of viewers for longer periods, are engaging, and can be used to tap into a wider audience base. Marketing videos can be product videos, demo videos, explainer videos, or even customer testimonials….
Examples Why Branding is So Important in Video Content
The presence of video marketing continues to rise in an age that sees such large digital media consumption. In efforts to capture the market, US video advertising spending has reached over $67 billion. This number is expected to increase by about 15 percent in 2023, with numbers soaring even higher on a global scale….
5 Proven Ways to Create Engaging Video Content
Engagement is the holy grail of video marketing. Without it, no matter how often your videos get viewed, they will only translate to low conversions. Engagement is a metric that defines how committed your audience is to your content. It is measured by the actions your audience takes as they consume your content….
Common Video Editing Issues to Watch Out For
When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on.
Reasons to Test Your Marketing Video Before Putting it Out There
How to Use Video to Market Your Restaurant
Explainer Videos: How to Not Get Them Wrong
Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube.
How to Put Together an Effective Recruitment Video
Finding the right people to work for your organization is one of the most important tasks you can take up. After all, your employees are the backbone of your company. That’s why it’s never a bad idea to use every resource and idea available to you, when establishing strategies to hire the right talent.