Choosing the Right Online Video Distribution Platform

Choosing the Right Online Video Distribution Platform

If you’re a small-business that likes to stay updated on the latest marketing trends, you probably already know just how important video marketing is…

Creating Smoke, Snow, and Other Effects

Creating Smoke, Snow, and Other Effects

A smoke machine is a must for making horror, suspense, music videos and even romantic movies. Think about all the mini heart attacks you had when the skeletal hand suddenly shot up from the ground catching the protagonist's best friend unaware. What would be that scene be without smoke?…

Creative Approaches in Commercial Video Production

Creative Approaches in Commercial Video Production

As producers of commercial and corporate videos, we’re always inhabiting an interesting gray area in providing scripted, preplanned coverage of a specific service, product, or person, while also promising a measure of creativity…

Shooting Video in the Rain!

Shooting Video in the Rain!

One common element binds all rain-saturated videos: sunlight is absent in every frame. This is important as sunlight destroys the mood of rain swept shots….

Clutch.co: Melty Cone Video A Top Video Production Firm

Clutch.co: Melty Cone Video A Top Video Production Firm

Video is a transformational mode of communication: 78% of people watch online videos weekly, and people spend 2.6x more time on pages with video than they do on pages without video….

Hair and Makeup - Look Good in Videos!

Hair and Makeup - Look Good in Videos!

You must look your best in videos, the only exception if you are not supposed to be. The moving image must compliment your look. It is not hard to do this. You just need to know a few tricks to ensure you look good both off camera and on it…

Aerial Drone Cinematography for Video Marketing

Aerial Drone Cinematography for Video Marketing

Filmmakers frequently find it difficult to connect with their intended audience. This progressively gets harder with time's passage as the advent of digital video production has resulted in generating high quantities of content….

Common Video Editing Issues to Watch Out For

Common Video Editing Issues to Watch Out For

When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on. 

Reasons to Test Your Marketing Video Before Putting it Out There

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper. 

How to Use Video to Market Your Restaurant

How to Use Video to Market Your Restaurant

Direct selling is great for your restaurant business. However, it can never actually help you meet all your goals. In today’s connected world, the average consumer is always looking and your ability to produce good content is what’s going to help you engage with your patrons.