Makeup Trends 2020

Makeup Trends 2020

The aesthetics of visual content matters. So if you are in the video production industry yourself or require video services from a video agency, you will want to make sure that your video looks good and appeals to your target audience. Of course, the market research you carry out pre-production will answer to you what looks good to your target customer group…

Hair Trends 2020

Hair Trends 2020

Our hair can significantly impact our overall appearance. When you are producing a video or want to outsource your video production needs to a video agency, make sure this video production company is up-to-date with the latest fashion trends along with technology trends….

What Does a Killer Distribution Strategy Look Like?

What Does a Killer Distribution Strategy Look Like?

If you work with video content creation or have a job at a video production agency, you will know how important it is to have a clear distribution strategy for your videos. After all, what is the point of creating your video if you are unable to get hold of any audience for it? If you want to engage in video marketing for your business, you will want to learn that there is more to the process than simply commissioning for video production…

Common Video Editing Issues to Watch Out For

Common Video Editing Issues to Watch Out For

When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on. 

Reasons to Test Your Marketing Video Before Putting it Out There

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper. 

How to Use Video to Market Your Restaurant

How to Use Video to Market Your Restaurant

Direct selling is great for your restaurant business. However, it can never actually help you meet all your goals. In today’s connected world, the average consumer is always looking and your ability to produce good content is what’s going to help you engage with your patrons. 

Explainer Videos: How to Not Get Them Wrong

Explainer Videos: How to Not Get Them Wrong

Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube. 

How to Put Together an Effective Recruitment Video

How to Put Together an Effective Recruitment Video

Finding the right people to work for your organization is one of the most important tasks you can take up. After all, your employees are the backbone of your company. That’s why it’s never a bad idea to use every resource and idea available to you, when establishing strategies to hire the right talent. 

What Makes a Video Go Viral

What Makes a Video Go Viral

In this day and age of digital media, there are a wide range of media that you can use to promote your business. But, none of them can match the power of video. This is because media combines the best of both, the aural and the visual.

Making a Kickstarter Video

Making a Kickstarter Video

Crowd funding is the preferred way for many start-ups and small companies to get the required money from backers all over the world. By getting small amounts of money from numerous people, they are able to reach goals easily and go into production with much fewer delays than would have been possible if they had gone the traditional route and approach banks and like institutions for loans.