Video Marketing Statistics for 2023

Video Marketing Statistics for 2023

Video marketing is an ever-growing and evolving industry as it develops, it's important to stay up to date on the statistics. With 2023 quickly approaching, it’s time to look at the current state of video marketing and what we can expect in the coming years….

Social Media Video Marketing - Dos and Dont's

Social Media Video Marketing - Dos and Dont's

Video marketing has quickly become one of the most popular ways to reach potential customers on social media. Still, it's more challenging than uploading a video and waiting for the views to roll in…

Creating Great Customer Testimonial Videos

Creating Great Customer Testimonial Videos

Sometimes creating an excellent product or service is not enough to ensure that your brand attracts the attention of your target audience. Marketing also plays an important role in the growth and success of all businesses. And in many cases, companies resort to multiple marketing tactics to draw in more clients….

The Importance of Subtitles in Marketing Videos

With the proliferation of the internet and mobile devices, videos have become one of the most effective marketing tools in today's world. Videos can retain the attention of viewers for longer periods, are engaging, and can be used to tap into a wider audience base. Marketing videos can be product videos, demo videos, explainer videos, or even customer testimonials….

Video Marketing Can Change Everything for Small Business Owners

Video Marketing Can Change Everything for Small Business Owners

Are you a small business owner looking for ways to get your business noticed? If so, SimpliLearn.com notes that you should consider video marketing. Video marketing is a great way to reach a wider audience and promote your products or services. But where do you start?…

Examples Why Branding is So Important in Video Content

Examples Why Branding is So Important in Video Content

The presence of video marketing continues to rise in an age that sees such large digital media consumption. In efforts to capture the market, US video advertising spending has reached over $67 billion. This number is expected to increase by about 15 percent in 2023, with numbers soaring even higher on a global scale….

5 Proven Ways to Create Engaging Video Content

5 Proven Ways to Create Engaging Video Content

Engagement is the holy grail of video marketing. Without it, no matter how often your videos get viewed, they will only translate to low conversions. Engagement is a metric that defines how committed your audience is to your content. It is measured by the actions your audience takes as they consume your content….

Color Psychology: How it Impacts Video Marketing

Color Psychology: How it Impacts Video Marketing

In today’s competitive world, every organization needs to have a video marketing strategy to help them engage with clients better. A well-planned video marketing strategy can ensure success. When you are using video marketing, an element that you need to consider is the use of color….

How a Video Marketing Strategy Can Promote Your Apps

How a Video Marketing Strategy Can Promote Your Apps

With the proliferation of the internet and smartphones, the face of e-commerce has changed a lot in recent years. Companies that were previously trying to attract the attention of the new tech-savvy generation with mobile websites are now turning to mobile apps due to their ease of operation and numerous functionalities…

Sound Mixing Tips to Create the Perfect YouTube Video

Sound Mixing Tips to Create the Perfect YouTube Video

Creating the perfect YouTube video is not just about video production. Of course, the priority of your YouTube channel might be video marketing. However, as a YouTube content creator, you need to focus on audio quality too…