How to Use Video Storytelling for Your Brand

Video storytelling is a way to create certain emotions that make people form a connection with your brand. The message in the video is brought to life by its narrative, visuals and sound. These elements come together to evoke stronger emotions than what text or only audio can manage….

How Can You Optimize Your YouTube Videos for Video Marketing Campaigns

Optimization is the magic word that can help your YouTube videos get more views. It’s a bunch of tactics to help people find your content more easily on the site. It’s also about getting them to view more of your videos and converting them into subscribers. If you plan on creating more YouTube channels in the future, you will have a ready subscriber base to leverage….

Tips and Tricks for Optimizing Your Video Content for SEO

Did you know 93% of businesses get a new customer through their branded videos? The United States of America stands first as the country that spends the most on digital video marketing….

April 10, 2023

Lucas Chu

videography, videographer, video studio, video production, video marketing, video creator, video agency, video advertising, video ads, production house, filmmaking, commercial video, corporate video, animated video, video animation

How to Use Short-Form Videos to Grow Your Brand

March 7, 2023

Lucas Chu

videographer, videography, video studio, video production, video marketing, video creator, video content, video agency, video advertising

Social media platforms like Instagram and TikTok have changed the way people consume information. Now, people are more interested in watching videos about a product or service than reading a long document….

March 7, 2023

Lucas Chu

videographer, videography, video production, video marketing, video creator, video agency, video studio

Tips to Create a High-Converting Testimonial Video

March 7, 2023

Lucas Chu

videographer, videography, video production, video marketing, video creator, video agency, video studio

Tips to Create a High-Converting Testimonial Video

Testimonial videos are one of the most effective and popular marketing techniques businesses can use to attract more customers. In today's digital world, more often than not, people look for both negative and positive reviews of a product before buying it…

Common Video Editing Issues to Watch Out For

When it comes to video production, one of the most important phases is the editing phase. It is also one of the toughest phases involved in the production process. When we refer to editing, we’re not just talking about cutting out necessary footage. We’re also talking about the value adding aspect of the editing process such as including graphics, placing text, or adding a background score, and so on.

Reasons to Test Your Marketing Video Before Putting it Out There

Before you publish your marketing videos, it’s always a wise idea to test them for effectiveness. Testing helps your make smarter decisions and tells you how you can boost conversion rates. Find that interesting or odd? Well, let’s dig a little deeper.

How to Use Video to Market Your Restaurant

Direct selling is great for your restaurant business. However, it can never actually help you meet all your goals. In today’s connected world, the average consumer is always looking and your ability to produce good content is what’s going to help you engage with your patrons.

Explainer Videos: How to Not Get Them Wrong

Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube.

Melty Cone - Video Marketing Tips & Trends