Explainer Videos: How to Not Get Them Wrong

Have you ever considered producing an explainer video for your business or any other equally important purpose? Wondering what explainer videos are? Well, explainer videos are exactly that, they are videos that provide explanations for products, services, and a whole lot of other things. You’re likely to come across thousands of explainer videos on the internet, especially on sites like YouTube.

How to Put Together an Effective Recruitment Video

Finding the right people to work for your organization is one of the most important tasks you can take up. After all, your employees are the backbone of your company. That’s why it’s never a bad idea to use every resource and idea available to you, when establishing strategies to hire the right talent.

What Makes a Video Go Viral

In this day and age of digital media, there are a wide range of media that you can use to promote your business. But, none of them can match the power of video. This is because media combines the best of both, the aural and the visual.

Things You Should Avoid in Your Explainer Videos

If you are not convinced that you need videos to promote your video, consider this statistic; 90% buyers look for videos about a product and make their decision to buy based on them...

Your Video is Going Nowhere Without Quality Audio

Audio is something that no one notices unless it is really good or really bad. If it is really good, kudos. If it isn't, people will not be able to get past it. Everybody can tell if the audio is bad and they will make it a point to point it out to you.

How to Perfect the Call to Action in a Video

It (CTA) should invoke an immediate response from the target audience and leave an impression that they should check it out later.

Five Disastrous Campaign Fails and What you Can Learn From Them

Not everything that seems funny will turn out to be funny when put to screen.

How to Make a Killer Explainer Video

Explainer videos can have an important role in promoting products or services. These are often the first videos that a company creates to bring attention to their product. Basically, these videos explain an idea.

Flash is Losing Prominence and Major Browsers are Moving Away, Should You Panic?

Flash will not truly die unless something that can outperform it and has none of the security drawbacks comes out soon...

What You Can Learn From the Most Successful Video Campaigns

It is good to know beforehand what your customer may want, what kind of ideas, thoughts and queries they may have about your product and use them to create your clips.

Melty Cone - Video Marketing Tips & Trends