Tips to Make an Engaging Facebook Video Ad

Facebook is the most popular social networking site worldwide. Offering a good return on ad spend (ROAS), it is a marketing battleground for companies. The victors have, in their arsenal, a good understanding of what effective Facebook ads look like…

How to Use Video Storytelling for Your Brand

Video storytelling is a way to create certain emotions that make people form a connection with your brand. The message in the video is brought to life by its narrative, visuals and sound. These elements come together to evoke stronger emotions than what text or only audio can manage….

How Can You Optimize Your YouTube Videos for Video Marketing Campaigns

Optimization is the magic word that can help your YouTube videos get more views. It’s a bunch of tactics to help people find your content more easily on the site. It’s also about getting them to view more of your videos and converting them into subscribers. If you plan on creating more YouTube channels in the future, you will have a ready subscriber base to leverage….

Making Explainer Videos: Common Errors to Avoid

An explainer video is a short (usually 1-2 minutes) video that explains a product, service, or concept. It’s commonly used to show what a business does or how a product/service works. The education industry uses explainer videos to break topics down into smaller, easily digestible chunks….

Tips and Tricks for Optimizing Your Video Content for SEO

Did you know 93% of businesses get a new customer through their branded videos? The United States of America stands first as the country that spends the most on digital video marketing….

What Marketers Can Learn from Korean Video Content

K-pop and Korean beauty videos are the most likely images that grace the senses when one thinks or hears about Korean video content….

Tips for Making Outstanding Product Review Videos

Video marketing is an integral part of online marketing strategies, especially when it comes to promoting your products. In fact, many consider product review videos to be one of the best ways of showcasing the products and explaining their features and benefits….

April 10, 2023

Lucas Chu

videography, videographer, video studio, video production, video marketing, video creator, video agency, video advertising, video ads, production house, filmmaking, commercial video, corporate video, animated video, video animation

How to Use Short-Form Videos to Grow Your Brand

March 7, 2023

Lucas Chu

videographer, videography, video studio, video production, video marketing, video creator, video content, video agency, video advertising

Social media platforms like Instagram and TikTok have changed the way people consume information. Now, people are more interested in watching videos about a product or service than reading a long document….

March 7, 2023

Lucas Chu

videographer, videography, video production, video marketing, video creator, video agency, video studio

Tips to Create a High-Converting Testimonial Video

March 7, 2023

Lucas Chu

videographer, videography, video production, video marketing, video creator, video agency, video studio

Tips to Create a High-Converting Testimonial Video

Testimonial videos are one of the most effective and popular marketing techniques businesses can use to attract more customers. In today's digital world, more often than not, people look for both negative and positive reviews of a product before buying it…

Melty Cone - Video Marketing Tips & Trends