How to Market Your Video

Man and woman looking at a Macbook in a cool office

If you already have a video made and ready to release, you need to take it to as many people as possible in a short time. While television commercials have an enormous reach and has the advantage of reaching whole groups of people simultaneously, it is not cost effective. Super bowl adverts have been known to have one of the widest audiences of all TV video ads and the cost of getting one up can be as high as $4 million for 30 seconds. That amount of money may just be out of your reach and the slots are also limited. The next best way to get marketing videos out there is the internet. 

Video sharing sites like YouTube and Vimeo, are a more purposeful and free way to promote. Melty Cone is a professional Youtube video production company in NYC. There are no restrictions on what you can promote, the duration or how you choose to do it. That seems perfect, except that, people online cannot be forced to watch your video, they can skip it, write comments about it and literally show their dislike for your video if it is uninteresting. In spite of this, there have been promotional videos that have really clicked and seen amazing success. Here are a few tips on marketing your online videos. 

Offline marketing 

If you have a YouTube channel, and you definitely should, market the whole channel. A good way to this is to direct attention to your channel through promotional material. You may be giving away

Abstract Film Artwork

 mugs, t-shirts, business cards, fliers, pens, caps, and other such things, include your channels name on them and mention how they can find a lot more information in the videos. Companies normally hand these out directly to their niche audience, making them immediately interested. Melty Cone is a professional marketing video production company in NYC.

Social media outlets 

Facebook, Twitter, Instagram, Google+ and many similar social media sites are perfect to promote videos. Make sure your business has an official page on them and link posts that will take visitors to your videos. Melty Cone is a professional Instagram video production company in NYC. If your videos are interesting and thought provoking, you are sure to get shares and likes. Each time your video gets clicked on, more and more people are going to see it, soon, you may have raked up a couple of thousand views. Building a good social media presence is very important and it takes a bit of time, videos can help accelerate the process.

Facebook, flickr, twitter, youtube, wordpress icons


Collect as many email addresses as you possibly can. When any one signs up for your videos, you can add a request to notify them directly. It has proven to be a way to guarantee views and shares. If they are also following you on any social media platform, every time you upload a video, there will be a visible notification on their home page. You can make the emails work for you by giving viewers a small write up along with a newsletter of what's happening with your brand and news on the video production. 

YouTube ads 

If you have a small budget for video promotion, you can make a short clip like a teaser of your video and promote it on YouTube. Ad words program allows you to place your video as an ad over  other videos in various channels. They are True View ads and are in two basic formats; the 15 to 20 second ads that can't be skipped and the skip after 5 seconds type. They may seem a bit intrusive but if you can make an intriguing teaser, views will definitely come pouring in. You are charged only when the viewer sits through a certain duration in the ad, so it all depends on the first five seconds. 

Blog about it 

Your website will do better if you have an interesting blog attached to it and is a good way to place your videos in your site. If you design your blog well, it will pop up high on the search engine results, bringing in more traffic while also creating a viewership base for your videos. For better results, make use of the embedding option in YouTube where you can place a video or part of it in between text like an image. You can do this where ever you like and make the blog itself very interesting. 

Another feature that YouTube provides is the subscribe widget. By placing it anywhere on the page, you can get the viewers to click on it and directly subscribe to your channel. By transcribing videos properly, you can get your clips to pop up when someone types in a search term. YouTube is one of the biggest search engines on the net, so make full use of these features. 

Search Engine Optimization

Search engine optimization (SEO) is the practice of modeling content online in a way that makes it easier for people to find. It is a fact that most browsers rarely go beyond the first two pages of any results section and the closer you are to the top, the better your chances are for it to be seen. Optimizing content is a sure fire way to get your videos more visibility. 

The first that needs to be optimized is the title, so keep it simple, and to the point. If the title itself has or is a keyword, it has more chances of being seen. The next thing to consider is the video description. Descriptions can be anything, so keep it simple and add as much as you can in terms of keywords, but don't clutter it. You are allowed to add links in the description, so make the most of it. You can link it to your website, blog or back to the channel to another video. Many viewers will not read the whole description, so mention it in the video, add a tag or annotation in the video itself, choose some corner of the screen and point it out. 

The above mentioned pointers are not the only ways to market your video, but only the first and most important. So diversify and find out what works for you to market your explainer video in the best way possible. 

What is Melty Cone? Melty Cone is a full-service video production company in NYC. We make videos from start to finish; from creative idea conception to final video delivery.

Lucas Chu

Melty Cone is a full service video production company in NYC. We make commercials, corporate videos, branded content, brand videos and the best videos in New York!