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The Process Of Video Production

Ryan Gosling

If you are about to make an explainer video and you most definitely should, you will have to make one that is attractive, easy to watch and comprehend without any complications. You should be able to take your message to your audience, at the same time make them want to share it with their peers and friends. You will have to get one made by a commercial production company. Melty Cone is a professional web commercial company and tv commercial production company in NYC. While almost everyone is now capable of making high definition videos with a cellphone, it takes a lot more to make a professional video. This video will project you, your brand and your business, so getting it right is imperative. Just like your product or service itself, a video will have to be worked on, tweaked, done right and repeatedly checked before it is sent out into the world for all to see. Similar to your actual product or service itself, you have to make an impression right away to perpetuate your audience. 

A professional video production company will tell you that it is not possible to work up a successful video overnight. While brilliant ideas are instantaneous, translating them to the screen takes time. Here are the five steps in making a good video: 

1. Development 

The first step is to sit down with your video production team and discuss what you want to do. You can hire a number of companies that make explainer, corporate videos to do this for you. If you have a basic plan, an idea, it will surely be helpful. You should also know what you want to achieve with this project. Going viral is a good plan, but there is really no real way to ensure a video goes viral, no set pattern or formula that can do it for you. Here are a few things that you should know or expect from the video before you sit down with the production team. 

  • Brief idea about the video, why you need it, who is your target audience, and what do you want them to do after they've seen it? Melty Cone does professional creative development services and concept development services in NYC
  • Are you going to make one video, a series of videos, or are you going to make a cluster of videos for each product? The number, if you have an idea, write it down. 
  • What is the budget? High budget will definitely improve the outcome, it also does not mean that budget is the only factor in this. 
  • Duration and how long you want the clips to be. 
  • Marketing, distribution, and where will the videos be published? 
  • Date of release.

Once these preliminaries are cleared out, you can move into the next phase. 

2. Pre-production

In this stage, preparation to begin the shoot will commence, it is one of the most important stages as the team will put together everything that is needed to start making the video. Melty Cone handles professional pre-production services in NYC. At times, there will be a lot more time and effort put into the pre-production stage than the actual shoot itself. Most of the time goes into: 

- The script

Every video has a script. Even those that go on for less than a minute have scripts written down. The script is the basic outline and story of what happens in the video. It may not be very detailed, but the entire video will be based on the script. Melty Cone handles professional scriptwriting services in NYC.

- Storyboarding 

Storyboarding is taking the script and making it a visual. A storyboard will show how the scene is setup, where the camera will be placed and how the script will be shot. Melty Cone handles professional storyboard services in NYC.

- Preparing locations 

It is not possible, nor is it lawful for a production team to suddenly begin shooting in any place they find suitable. Permits and other paperwork has to be secured before anyone begins a shoot. Melty Cone handles professional location scouting services and video permit services in NYC.

3. Production

Also known as principle photography, this is the phase where the video is shot, recorded and the raw footage is made. Most commercial production company will make a schedule and stick to it. The shoot can be done very quickly if the team is professional. Melty Cone handles all professional video production services in NYC.

Man with a film camera on a movie set

4. Post production

In this phase, the raw footage will have to be molded into the finished product, ready for release. Post production is often the second longest and most critical of all phases. The video's finishing touches, including the editing, color correction, sound mixing, visual effects, titles and credits, still shots and coding the project will be completed. The shots taken can be given a completely different look and feel, and the story can even be tweaked on the editing table. Melty Cone handles all professional post production services in NYC including video editing services, color correction services, audio mixing services, video visual effects services, video titles services and so on.

Editor holding film strips

Distribution and marketing

Once the final product reaches your hands, you will have to float it out on the market, but before that, you may need to work out a marketing strategy that befits your video. You need to find the right channels, create visibility through teasers and other posters or print ads and basically get everyone talking about it. 

5. Release 

It is now time to implement the marketing strategy and release the video. You may have to wait some time before the video catches on. As far as marketing videos go, reaching the right audience is as important as having many thousands watch it. 

It is true that making videos takes time, but if you are on the way to making a video that follows a certain internet trend or fad, you will have to be quick about it. Internet fads rarely last over a few weeks. Think of the last few really famous fads- the Harlem shake, the Gangnam style or even the ALS Ice Bucket Challenge. Everyone was into it, but after a few weeks it was not 'in' anymore. A recent one is Dubsmash, which is really viral right now, but may not last more than a few weeks. The challenge here is being unique while at the same time being able to capture the trends and more importantly getting it out on time.  


What is Melty Cone? Melty Cone is a full-service video production company in NYC. We make videos from start to finish; from creative idea conception to final video delivery.

Lucas Chu

Melty Cone Video, 67 West Street, Greenpoint, NY, 11222, United States

Melty Cone is a full service video production company in NYC. We make commercials, corporate videos, branded content, brand videos and the best videos in New York!