Video marketing is a big deal today. If you find that hard to believe, just take a look at your Facebook or Instagram feed and you’ll know what we’re talking about. Video is a proven content format that boosts engagement and delivers the results you’re looking for….
A smoke machine is a must for making horror, suspense, music videos and even romantic movies. Think about all the mini heart attacks you had when the skeletal hand suddenly shot up from the ground catching the protagonist's best friend unaware. What would be that scene be without smoke?…
As producers of commercial and corporate videos, we’re always inhabiting an interesting gray area in providing scripted, preplanned coverage of a specific service, product, or person, while also promising a measure of creativity…
One common element binds all rain-saturated videos: sunlight is absent in every frame. This is important as sunlight destroys the mood of rain swept shots….
Fonts are the unspoken heroes of videos. They are not the first elements that dominate the video producer’s mind, but are nevertheless a vital component of any project….
Video is a transformational mode of communication: 78% of people watch online videos weekly, and people spend 2.6x more time on pages with video than they do on pages without video….
You must look your best in videos, the only exception if you are not supposed to be. The moving image must compliment your look. It is not hard to do this. You just need to know a few tricks to ensure you look good both off camera and on it…