Stay updated with video marketing tips, trends, and insights from Melty Cone Video, your trusted video production company in New York City.
In the midst of the coronavirus pandemic, we are online more than ever. With Covid-19 restrictions in place, stay-at-home measures and work from home becoming the ‘new normal’, the whole world is turning to the Internet. Be it for entertainment, shopping, or taking a Zumba class online, consumer behavior is undergoing drastic changes in light of Covid-19. Let's look at a few statistics to corroborate this change….
In the era of social media, a video has become the fastest way to reach a lot of people. The audiovisual aspect of marketing and outreach has been a mainstay since the 80s but social media has seen a triumphant return of the platform. With everyone having access to smartphones with great cameras there have never been more videos produced than today….
Video marketing is one of the critical elements for success today. The popularity of video content has created a situation where nearly 80% of all internet consumer traffic is video. The consumption of mobile video content is increasing by 100% every year. A study showed that 46% of consumers purchased a product after watching a video on social media. These facts only highlight the importance of video for businesses…
It is estimated that video content will make up 82% of all internet traffic by the year 2022. Video marketing is the best way for a business to attract new customers online and improve their business. Video production is being preferred by marketers while creating new content. A study showed that nearly 50% of businesses are using video marketing. If your business is using video marketing, then you need to be aware of the latest trends…
The e-commerce industry is one of the most lucrative and fastest-growing industries in the world today. As expected, competition between various e-commerce companies is cut-throat. Many brands have found that video advertising is one of the most effective strategies for increasing sales and strengthening customer loyalty….
