In the midst of the coronavirus pandemic, we are online more than ever. With Covid-19 restrictions in place, stay-at-home measures and work from home becoming the ‘new normal’, the whole world is turning to the Internet. Be it for entertainment, shopping, or taking a Zumba class online, consumer behavior is undergoing drastic changes in light of Covid-19. Let's look at a few statistics to corroborate this change.
A recent study shows that ever since the Covid-19 outbreak, 80% of consumers have increased their consumption of digital content. Watch times for video content are expected to reach a 100-minute a day benchmark for an average person. By 2022, 82% of all the consumer traffic is expected to come from videos. This makes one thing certain - videos are the future.
In times when human interactions are in short supply, this article lists the top reasons why video marketing should be on every company’s agenda.
Social Platforms Love Videos
Social media platforms such as YouTube, Facebook and Instagram make sharing your content with a global audience easy and quick. According to a recent study, almost 48% of social media users said they would share videos with their friends if they find them useful and engaging. This opens up a world of possibilities for brands to create impactful video content to share across selected social media channels. The important thing is your video should offer enough value for your audience to watch, re-watch and share with their network of people.
Videos Enhance Sales and Increase Conversions
Did you know after watching a product video, prospective customers are up to 84% more likely to make a purchase? Another study reveals that 64% of the customers say they buy a product online after viewing its video. It stands to reason that if you are not converting your website visitors to become customers, your business is set up to disappear into oblivion. Today, people expect to see videos on your social media pages or official website before they invest their money in the product/service. Short and engaging videos can do the trick and move the prospective client down the marketing funnel.
Videos Work Well with Mobile Devices
Over 75% of the worldwide video viewing is mobile. As the smartphone penetration across the world increases and Gen Z and millennials get hooked to their devices, the numbers are only going to soar further. To add to that, with most of us working from the confines of our home and a lot of free time in our hands, videos have become a constant. Attention-grabbing content makes double the impact in a video format by serving the viewers in a timely and relevant manner.
Videos Help Build Emotional Connections
94% of the customers claim they would recommend a brand to their network of people if they feel more connected to it. These statistics speak volumes. Your intention behind making brand videos should be to resonate with your audience and narrate your brand's story. Compared to walls of text against a white background, a video emerges a clear winner every time. Plus, it is psychologically more difficult to turn off a video than to stop reading a text. Videos have a strong ability to evoke emotions online compared to their other multimedia counterparts.
Videos Bring More Traffic to Your Website
With an increasing number of businesses turning to the digital world to set shop, competition is going to get fiercer by the day. How do you stand above the rest? Videos play a crucial role in driving more organic traffic to your site, provided you have something of value to offer to your audience. For more than a decade, Google has been actively promoting video content. This is why if you have video content on your website, you can achieve an increase of up to 157% from search engine result pages.
Video Content Gets Your Brand Under Spotlight
Lastly, videos do an excellent job in positioning your business at the top stage of the buyer’s journey and improving your brand awareness. If statistics are to be believed, an average online user spends 88% more time on a website when it has video content on it. Another statistic says 4 times as many consumers prioritize videos over texts to know about a product before they make a decision. Videos offer the perfect combination of visual and audio stimuli that our minds need to focus. By presenting videos, you can show your customers you share the same values as they do and offer an honest insight into your products or services you offer.
Wrapping Up
These are tough times for marketers. The ongoing pandemic has brought about a significant change in people’s purchasing patterns and online behavior. In the given circumstances, nothing would work better than video advertising or video ads to put your brand into the customer’s worldview. Video marketing is here to stay even when Covid-19 becomes a thing of the past. Most of the preferences and behaviors we have accepted as a part of 'new normal' will remain firmly implanted in our lives.
If you are interested in video marketing, video production or getting your video content made to propel your business forward, then check out Melty Cone. They are a video agency in NYC that will closely collaborate with you to deliver the best video content solutions tailored to your brand requirements.
