Video production tips to enhance its quality and drive views

You must be at the top of your game when you dive into creating a video and kick starting a video production project. After you have decided the theme, idea, message and content behind the video project, you will have to make up your mind on how you plan to go about implementing the whole thing. For this, you can get in touch with video production companies like Melty Cone Video for assistance and to ensure that you create only the best quality.

While curating a video, time is of the essence, so you cannot be lousy about using your own sweet time to fix angles or figuring out what comes next at the last minute. You have to know exactly what you want before the day you start shooting. Here are some tips that can help with just that.

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1. Creativity and originality

You have to ensure that your idea and concept behind the video is unique and creative. Being able to stand out of a crowd to be recognized as an original piece is far more effective. Do your research and find out what is already available in the online world and make sure to keep your theme and content unique and impactful.

2. Draft a well thought out storyboard and plan

After ensuring that your work and video content is original, you can move on with curating a storyboard, drafting a script, and creating a shot list before you start filming. You need to plan your shots so that you can leave extra footage when the time comes for editing. 

3. Select a vibrant and diverse group of actors for your video

You need to ensure that you set high standards when you cast actors for your projects. It is important for you to find people who can deliver the message and content of the video that you are planning to create. 

4. Define your audience

It is a complex process to define your target audience as it includes building buyer personas. Narrowing down your video viewer rather than a generic audience can aid in creating a much more targeted and effective video in the long run. 

5. Get your lighting perfect as it defines the tone of your video

You have to make sure that the lighting and background for your video are not over or under exposed. Select the kind of illumination that will set the tone for your video. A three-point lighting setup will also help in illuminating video subjects from a variety of angles.

6. Video Editing

You have to be able to edit your video so that it gets to the point without losing your viewer’s attention. The video needs to be engaging, informative, and relevant to the viewer, with a clear message behind your content.

7. Get your message to flow with the video so that you influence the audience you are targeting.

It is essential that the tone, structure and pace of your video does have a significant influence on how effective and impactful it is emotionally on your audience. You have to be able to tell a story that can compel you to build entertainment that makes your audience move to the edge of their seats. This is done by arranging your video shots according to the theme, storyboard and script. 

8. Keep in mind your budget

There are some elements of video creation that are generally more costly than others, which could lead to you to over-promise but under-deliver. Be aware of costs and what you actually need in your video in order to cut unnecessary expenditures.

9. Optimize the text and messages in your video

Be sure to keep the style of your text and titles simple, classy and sharp. You need to ensure that the words in your video are kept to a minimum while keeping in mind that any sort of animated text can keep your viewer engaged as they anticipate what comes next. 

10. Keep in mind the platform that you’re using to share your video content

Each social media platform has different specifications and you need to be aware of what you get from each platform. The video production has to include relevant and time-conscious content for these various platforms.

Lucas Chu

Melty Cone is a full service video production company in NYC. We make commercials, corporate videos, branded content, brand videos and the best videos in New York!