Video marketing services were experiencing a boom as is, with companies scrambling to include marketing videos into their digital marketing strategy. However, now, with the population quarantining in their own houses worldwide, digital marketing and video marketing exercises are only slated to be subject to a further increase in demand. Brands can no longer sponsor events and shows to spread brand awareness or maximize their audience engagement. The only option available to them now, is to be able to attract audience interest online. After all, how many of us are really detoxing from social media while staying quarantined indoors with in-person communication made mostly inaccessible?
Companies Need to Market to Stay Relevant
If you’re a business owner or entrepreneur, you know how difficult the novel coronavirus pandemic has been on the global economy. Businesses are struggling to stay afloat. As a company, you need to find ways to build a bond with your prospective and existing customers, now more than ever to convert to sales. How do you achieve this? You can harness digital marketing and effective video production services. Understand that the pandemic is nowhere near disappearing from the world - you have to learn how to live with it. Survivors evolve, and that is how they succeed. If you wish for your brand to continue to make profits or at least not go into irreparable losses despite the global economic hardships, you need to find ways to market your brand and its services effectively. If your current customers are not spending, target your marketing towards bringing in new customers. You can also use your marketing videos to appreciate your existing customer base and make them feel valued. Doing so may not loosen their purse strings immediately, but you will be safeguarding them from being poached by other brands operating in the same niche as you.
Video Marketing Can Boost Your Business Ratings Exponentially Right Now
Digital marketing and content marketing, as a whole, will witness a boom in the post novel coronavirus pandemic affected the world. However, it is video marketing that will reap the most benefits. It is because people stuck at home during the ongoing COVID-19 pandemic are continually in the search for avenues to keep them engaged, with minimal effort on their part. Videos are easy to consume unlike written content. Not everybody has the concentration or patience to read a blog article right now. That said, you can count on the fact that an engaging and well-produced video is extremely likely to catch their attention now, more than ever.
Tips to Help You Devise a Profitable Video Marketing Strategy:
Keep your marketing videos short and interesting
If you want your audience to consume the entirety of your marketing video, try to keep it short and attractive. You could engage a video production company or a video production agency to develop these videos for you if you do not have a creative team capable of providing marketing video services in-house. You could also hire a freelance video production services provider on a contractual basis, but this is not as recommended as the former suggestion. A freelance video producer may not have the necessary skill set or equipment to provide you with the quality of video services that a video agency can.
Attempt to Build a Bond with Your Audience
Your goal, when trying to develop marketing videos, at the moment, should be to provide the utmost value to your audience. Prove yourself to be a good listener. Make your audience feel that they matter to you and that you appreciate their loyalty in engaging in business with them.
You could commission your video production services provider to develop inspirational animated videos for you or even instructional videos that provide your audience with valuable takeaways.
You could also employ strategic video storytelling as part of your marketing videos to drive a deep connection between your audience and you. Focus on the human element and follow we’re-all-in-this-together approach towards your video production. You will notice how such an approach benefits your video marketing efforts.
Conclusion
If you still haven’t introduced marketing videos into your content marketing strategy, it is high time for you to do so. Businesses can no longer expect to stay relevant without a digital marketing strategy in the post COVID-19 world. After all, who knows when the time will come around next, for us to gather for an event safely where you could employ and benefit from traditional marketing methods such as networking and sponsorship.
