Benefits of Video Marketing

Video marketing is one of the newest additions to promotion toolbox and videos have become one of the most versatile and fruitful digital marketing tools available out there, today.

Most content marketers nowadays, know that video production and content is becoming popular by the day. Cisco has done a study, that projects how global internet traffic from videos will make up 80% of all the internet traffic by 2019.

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Here are some of the benefits of video marketing:

1. Video content shares an inside view into your business

Starting as a new business, there's a lot of competition, and it can be challenging to get yourself noticed. One of the advantages of video marketing is that you have a lot of options to work with. You, as a brand or business, can interview your employees and staff and show your behind-the-scenes audience footage. These videos can build interactions and a relationship between your business and your potential customers.


2. Video marketing boosts conversion rates.

When you begin to view a video should be as an investment you will find that a video on a landing page is capable of increasing conversions by 80%. Compelling characters and personalities in the video production can influence purchasing behavior and persuade a visitor to convert into a lead, as opposed to just reading the same information alone. Being able to convey the right emotions through a video is a potent tool for sales. Plus, depending on your needs and the angle you want to portray, they can serve as built-in tutorials or testimonials.


3. Search engines love video marketing

Search engines are always looking for content that engages the audience and viewers. There is nothing that entices multiple and more extended page views quite like video content. Websites like YouTube is the second largest search engine second to Google. So, if you do upload your video on YouTube as well as your site, your visibility and opportunity to show up while searching greatly increases. If you promote your video via various social media platforms, then your chances of gaining traffic on your website accelerate.


4. Video builds trust and credibility.

Video marketing is almost the perfect way to reflect the personality of your company and your brand, which in turn enables you to connect with your viewer and earn their trust. The more videos you upload onto your site to help educate and inform your customers, you will build on that foundation of trust some more. And as we know, trust translates to sales directly.


5. It depicts that your business is modern and has gotten with the times

Video marketing is the latest way of promoting your business in today's world. Majority of the customers, today appreciate businesses who are up-to-date with the world around us, because it proves that they're still relevant.

By using social media and creating videos it shows that it is the current marketing tactics for businesses As we know, sharing videos on social media results in establishing a connection with your potential audience and it shows that you're a company who is up-to-date with the latest trends and technology.


6. Videos can persuade people to buy

More people flock to YouTube to be entertained and to learn about things. A lot of people go to YouTube before deciding to buy something through reviews and feedback. Video product reviews are a popular means because they give an insight into the product and are usually honest, compared to an advertisement.

Videos of your products and services are beneficial as the customer gets real-time feedback from real people as well. You as a business can also ask vloggers to review your products as they have millions of followers who would be influenced by their reviews.


7. It builds an emotional connection and trust

The essential goal of marketing is to create long-term relationships that are built on trust with your consumers. Trust and loyalty are the foundation of most quality marketing campaigns, and video marketing can create reliable connections in ways other content formats can't.

Video marketing is an impactful and powerful form of content in the way that it can evoke emotions online, unlike any other medium.

Lucas Chu

Melty Cone is a full service video production company in NYC. We make commercials, corporate videos, branded content, brand videos and the best videos in New York!