Top Video Marketing Trends in 2021

Top Video Marketing Trends in 2021

Over the last few years, video marketing trends have evolved from short 30-second advertisements to viral videos to live videos. A change has also been observed in the content, from voice overs to infographic content to images. The importance of digital marketing has increased by leaps and bounds….

The Importance of Video Advertising for E-commerce Brands

The Importance of Video Advertising for E-commerce Brands

The e-commerce industry is one of the most lucrative and fastest-growing industries in the world today. As expected, competition between various e-commerce companies is cut-throat. Many brands have found that video advertising is one of the most effective strategies for increasing sales and strengthening customer loyalty….

How to Create Personalized Sales Videos

How to Create Personalized Sales Videos

Personalization has become more or less the norm when it comes to marketing, and the personalization of video content has become hugely successful for many brands. In fact, according to Salesforce, a whopping 58% of customers reported that having a personalized experience is very important for them when they are making a purchase from a company…

7 Reasons Why Your Video Ads Are Not Performing Well

7 Reasons Why Your Video Ads Are Not Performing Well

So, you have invested heavily in video marketing, and you are expecting to see business-changing results. But in reality, you are struggling to see high engagement and convert leads. What is the reason behind this? Why are your video ads not performing well?

Types of Video Marketing Formats to Attract New Audiences

Types of Video Marketing Formats to Attract New Audiences

Video marketing is one of the most effective ways to put your brand out there today. It helps raise brand awareness, keep your existing customers engaged, and also attract new audiences to facilitate the process of lead conversion…

8 Reasons Video Marketing Is the Ultimate Elixir for Your Business

8 Reasons Video Marketing Is the Ultimate Elixir for Your Business

Video content has emerged to be the king of content marketing today, and businesses realize that they need to make use of video marketing if they want to experience its benefits. Video advertising or video ads are also being used by businesses to grow their presence on multiple online platforms, and businesses today are utilizing the services of a video agency to give them a competitive edge in their marketing efforts…

7 Common Video Advertising Mistakes to Avoid

7 Common Video Advertising Mistakes to Avoid

Video content is king, it is said. Today, brands and marketers everywhere are investing heavily in video marketing because of how rapidly video content is consumed. If your business wants to take advantage of all the opportunities that video advertising offers, make sure that you avoid these common mistakes….

Tips for Video Marketing on Social Media

Tips for Video Marketing on Social Media

According to Cisco, it is estimated that a whopping 80 percent of all internet will come from videos by 2021. Considering how avidly we consume online video content, this figure does not come as a complete surprise….

What is Video Advertising?

What is Video Advertising?

Video advertising or video ads display promotional video content before/during/after any streaming content. The term has also been expanded by some marketing professionals to include display ads featuring video content as well as native video ads that are promoted on digital ad networks…

What is Video Marketing?

What is Video Marketing?

Video marketing makes use of video content to promote/market the products and services of a business. Video marketing is being increasingly relied upon by companies and has gained popularity for the following reasons…