Video vs Text and Photo Ads in Social Media Advertising

Video vs Text and Photo Ads in Social Media Advertising

Are you planning your New Year social media campaign? You may be considering the benefits of using video marketing vs. text and/or photo marketing for your campaigns….

Top Tips for Boosting Your Video Marketing On YouTube

Top Tips for Boosting Your Video Marketing On YouTube

YouTube is a prominent platform used to share videos with diverse content. It currently ranks second among all social media platforms in the world….

How To Incorporate Storytelling In Your Video Marketing Campaign

How To Incorporate Storytelling In Your Video Marketing Campaign

In a world of increasing distraction, today's brands are constantly battling for people's attention. Many of them are successful with video storytelling. Did you know? According to Cisco, in 2022, videos will have more than 82% of internet traffic, making videos a crucial marketing medium….

How to Create Family-Friendly Video Content

How to Create Family-Friendly Video Content

People love videos. Whether you open your social media account or visit any website, video marketing has become a key part of generating brand awareness among consumers….

Top Video Marketing Trends in 2021

Top Video Marketing Trends in 2021

Over the last few years, video marketing trends have evolved from short 30-second advertisements to viral videos to live videos. A change has also been observed in the content, from voice overs to infographic content to images. The importance of digital marketing has increased by leaps and bounds….

The Importance of Video Advertising for E-commerce Brands

The Importance of Video Advertising for E-commerce Brands

The e-commerce industry is one of the most lucrative and fastest-growing industries in the world today. As expected, competition between various e-commerce companies is cut-throat. Many brands have found that video advertising is one of the most effective strategies for increasing sales and strengthening customer loyalty….

Types of Video Marketing Formats to Attract New Audiences

Types of Video Marketing Formats to Attract New Audiences

Video marketing is one of the most effective ways to put your brand out there today. It helps raise brand awareness, keep your existing customers engaged, and also attract new audiences to facilitate the process of lead conversion…

8 Reasons Video Marketing Is the Ultimate Elixir for Your Business

8 Reasons Video Marketing Is the Ultimate Elixir for Your Business

Video content has emerged to be the king of content marketing today, and businesses realize that they need to make use of video marketing if they want to experience its benefits. Video advertising or video ads are also being used by businesses to grow their presence on multiple online platforms, and businesses today are utilizing the services of a video agency to give them a competitive edge in their marketing efforts…

7 Common Video Advertising Mistakes to Avoid

7 Common Video Advertising Mistakes to Avoid

Video content is king, it is said. Today, brands and marketers everywhere are investing heavily in video marketing because of how rapidly video content is consumed. If your business wants to take advantage of all the opportunities that video advertising offers, make sure that you avoid these common mistakes….

What is Video Advertising?

What is Video Advertising?

Video advertising or video ads display promotional video content before/during/after any streaming content. The term has also been expanded by some marketing professionals to include display ads featuring video content as well as native video ads that are promoted on digital ad networks…