The Advantages of Live Streaming Your Event

An event is a great way to promote your brand or business. However, in order to make your event a success, there are quite a few strategies you will have to incorporate. This could include special guest appearances by VIPs or celebrities, freebies, or offers, and so on. 

But, in today’s tech-savvy world, you will have to take things a little further. That’s where live streaming or broadcasting can come in handy. 

Live streaming allows your brand to reach out to a wider customer base. In fact, you can reach out to a global audience. Live streaming offers a ton of benefits especially when considered in the context of announcements, online classes, and product/service promotion, and so on. 

The only thing you need to worry about is how to actually get it done. Fortunately, there are existing services to help you out with this. For instance, you could use a live streaming service or platform to make the job simpler for you. It just requires a few clicks after all. 

If you’re still unconvinced about the advantages of live streaming, here are a few more reasons to convince you. 

Reach a wider audience

When it comes to physical events, you are limited to a certain space. However, live streaming breaks those limitations. You can literally have any number of people taking part in your event. Attending an event is something that your stakeholders need to take time out for. Live streaming makes the event accessible to people, irrespective of their geographical location or time constraints. 

You gain the ability to connect with people located anywhere across the globe. The only limitation you have to deal with is the streaming service’s server capacity. 

Diverse content

Live streaming is not limited to just audio and video. You have the advantage of using multiple content forms. This can include text, live chat, or pictures. Even a wide range of presentation methodologies can be utilized.


One common myth about live streaming is that you have to be technically proficient to execute it well. In reality, you don’t have to be too technically skilled. As long as you have a good internet connection, proper video, and audio recording equipment, an encoder, and a reliable streaming platform, you’re good to go. 

A lot of streaming platforms out there try to make the process as easy as possible. For example, DaCast is one such service. The setup is practically achieved in a matter of seconds. 


When you live stream an event, there is always a technical team in place to address issues. On occasions, you might face slightly complex problems with your live stream setup. However, the customer support team will guide you through the process and make sure you don’t face any major issues. 


When it comes to any investment, it is necessary to track or monitor the returns. In the case of live streaming, you can instantly have access to analytical and tracking tools. These tools can be used to measure the impact of your event right away. You can observe metrics such as engagement, number of viewers and customer behavior. 

All this will help you narrow down your target audience. As a result, you will have a clearer picture of how future events need to be conducted and what they need to focus on. You will gain insights that can be used to shape your content strategy. 


Everybody uses smartphones these days. In fact, half the videos online are viewed on smartphones. In order to keep up with today’s customer, it is necessary for businesses to adopt a mobile strategy. By live streaming your event, you’re allowing potential customers to view your content on the go. This will help you tap into a new and significant customer base. Melty Cone is a mobile content production company in NYC.


Live streaming isn’t an expensive affair. You can get your hands on a range of free live streaming services. However, if you don’t want to deal with spam or any other such annoyances, it is better to settle for paid and professional service. Paid doesn’t always mean expensive. Some live streaming services offer trial periods for first timers, while some charge as low as $25 a month. 

With a little diligence, you can always find a service that fits your budget. 

Uninterrupted content

Most standard video services are reliant on advertisements to fund them. However, with subscription-based live streaming services, you won’t have that issue. You can provide ad-free and uninterrupted content to your customers and other stakeholders. 

You will have full control of what is being played. You can even customize the service according to your requirements. Melty Cone is a branded content production company in NYC.

Payment schemes

Now, considering that live steamed videos are ad-free, you might be wondering how it is possible to make money from live events. Well, if needed, you can charge viewers a fee to watch a live streaming of your event. It’s like charging customers for tickets to a movie. 

The charges can be made as monthly payments or on a pay-per-view basis. The choice is completely up to you. Also, most live streaming services come with an integrated paywall. This makes the process easy for both, broadcasters and viewers. 

So, there you have it. All the reasons why you need to start using live streaming for your brand. With live streaming, you will be perceived as an organization that is in touch with the times and one that bother to understand the customer’s mind. 

What is Melty Cone? Melty Cone is a full-service video production company in NYC. We make videos from start to finish; from creative idea conception to final video delivery.