Web Video Production in NYC, New York, and New Jersey

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At Melty Cone, we specialize in web video production for businesses, brands, and organizations in New York City, New Jersey, and beyond. Whether you're launching a new product, growing your audience on social media, or trying to increase conversions on your website, the right web video can make the difference. We create high-quality, results-driven videos tailored for today’s digital platforms.

What Is Web Video Production?

Web videos are designed for online platforms like websites, landing pages, YouTube, Instagram, LinkedIn, and more. Unlike TV commercials, web videos are built to drive direct action and engagement. They include explainer videos, brand videos, product videos, and promotional content made specifically for digital marketing campaigns.

Web video production is more than just filming. It involves strategy, scripting, editing, and optimization to ensure your video performs well on the web. This means short attention spans, strong CTAs, and clear messaging.

Why Invest in Web Video?

People prefer video over text. And platforms prioritize video in search and social algorithms. A strong web video helps you:

  • Convert more leads

  • Explain your product or service quickly

  • Improve SEO and time-on-site

  • Build trust and brand awareness

From corporate websites to social media campaigns, web videos are critical to how businesses market themselves online.

Our Web Video Services

Melty Cone provides full-service video production tailored for web, including:

  • Explainer Videos (Learn more)

  • Product Videos (Explore examples)

  • Startup Videos (View startup work)

  • Social Media Videos (See social content)

  • Landing Page Videos

  • Web Commercials

We tailor every project to your brand’s needs, goals, and target audience.

Strategic and Creative Approach

Creating effective web videos requires:

  • Strategy: Who's your audience? What's the goal?

  • Concepting: We brainstorm compelling, on-brand ideas.

  • Scriptwriting: Tight, clear, action-oriented scripts.

  • Production: We shoot using top-tier crew and gear.

  • Post-Production: Editing, animation, motion graphics, sound design, and more.

  • Optimization: Exporting in proper formats, ensuring fast load speeds, and aligning to platform specs.

We manage every step in-house with a seasoned team of producers, directors, editors, and creatives.

Who We Work With

Melty Cone partners with:

  • Startups looking to explain their product quickly

  • Agencies that need video content for campaigns

  • Brands launching new offerings

  • Nonprofits with mission-driven storytelling

  • Businesses seeking to upgrade their websites

From concept to final delivery, we’re your one-stop-shop for digital video content.

Featured Web Video Projects

Take a look at our recent Work to see examples of:

  • Product launch videos

  • Brand identity videos

  • Fundraising campaigns

  • Social-first videos

Our videos are built to engage, inform, and convert.

Let’s Create Something Together

Whether you're building your first video campaign or looking to refresh your web presence, we’re here to help. Melty Cone produces standout web videos in NYC and beyond that get results.

Contact us to start your web video project today.