Vilebrequin: Capturing "City is the New Beach" with Fashion Video Production
Project Description
Melty Cone Video, a leading video production company in New York City, partnered with Vilebrequin, the iconic luxury swimwear brand, to produce a captivating fashion campaign video for their "City is the New Beach" initiative. Our objective was to visually translate their imaginative concept into compelling video content.
Client Overview & Brand Essence
Vilebrequin's legacy is rooted in the joy and freedom of 1970s St-Tropez. Season after season, Vilebrequin promises elegance on vacation, passing on a lasting idea of casual charm. The brand embodies a spirit where a swim should always be an option, and enjoying the sun is timeless, appealing across generations in luxury fashion.
The Campaign's Visual Challenge in NYC
The core challenge was to vividly bring to life the abstract idea that "the city is the new beach" through a vibrant fashion campaign video. This required showcasing Vilebrequin's colorful, elegant, and casual style within an urban summer setting, like New York City, without explicitly being at a beach. The video production needed to inspire viewers to embrace summer fun and a vacation mindset wherever they are, seamlessly connecting this modern concept to the brand's rich heritage.
Melty Cone Video's Production Strategy
Our video production team at Melty Cone Video crafted a dynamic fashion campaign video that perfectly encapsulated Vilebrequin's "City is the New Beach" vision. As an experienced video marketing agency in New York City, our creative approach focused on developing a visually rich narrative. The video content celebrated the spontaneity of urban summer living, featuring stylish individuals enjoying city essentials in Vilebrequin attire. We emphasized vivid colors, effortless style, and the liberating feeling of being on vacation in Manhattan, utilizing expert fashion video production techniques to convey the brand's elegance and playful spirit.
Campaign Impact & Brand Outcome
The resulting fashion campaign video successfully conveyed Vilebrequin's innovative "City is the New Beach" concept to a global audience. This strategic video production reinforced the brand's unique identity, merging luxury swimwear with an urban lifestyle. The compelling video content enhanced Vilebrequin's digital presence, inspiring consumers to find joy and elegance in their summer experiences, wherever they may be, and significantly contributing to their fashion video marketing efforts, supported by NYC video production expertise.
Need a vibrant fashion campaign video to bring your brand's unique concept to life?
Explore more of our fashion video production and corporate video production portfolio