Staffbase: Powering Employee Communications with Video Production
Project Description
Melty Cone Video, a leading video production company in New York City, partnered with Staffbase, a global leader in internal communications. Our objective was to produce a clear and compelling video that showcased their innovative Communications Cloud, empowering communicators worldwide to inspire their workforces.
The Client and Their Mission to Empower Communicators
Founded in 2014, Staffbase set out to equip companies with the tools for impactful employee communication, recognizing it as a key driver of business success. Now serving over 2200 enterprises, their mission is to help the world's best organizations inspire their people to reach their fullest potential, together, turning inspired effort into extraordinary stories of excellence.
The Platform Explainer Video Challenge
The core challenge was to simplify Staffbase's comprehensive Communications Cloud into an easily digestible and engaging video explanation. The video production needed to clearly articulate how their platform helps lead change, unlock engagement through a branded digital HQ, and empower frontline employees with essential information and applications. It was vital to convey the platform's intuitive simplicity while highlighting its capacity to unite workforces and drive positive organizational change for diverse companies in New York City and globally.
Melty Cone Video's Strategic Production Approach
Our video production team at Melty Cone Video crafted a dynamic and informative platform explainer video for Staffbase. As an experienced video marketing agency in New York City, our creative approach focused on visually demonstrating the seamless functionality of the Communications Cloud. The video content showcased how Staffbase creates a simple and intuitive digital headquarters, enabling powerful communications to unite organizations, unlock engagement, and empower every employee. This strategic SaaS video production effectively conveyed Staffbase's vision of a world connected by inspiring stories.
The Impact of Video on Employee Communication
The resulting platform explainer video proved to be an invaluable asset for Staffbase's sales and video marketing efforts. This strategic video production clearly articulated their unique value proposition, reinforcing their market leadership in employee communication solutions. The compelling video content enhanced Staffbase's digital presence, driving adoption and supporting their mission to inspire people to achieve great things together, ultimately fostering stronger corporate cultures for enterprises in New York and across the globe through effective internal communications video.
Need a powerful video to explain your B2B software or internal communications platform?
Let's Discuss Your SaaS Explainer Video Project
Explore more of our technology video production and corporate video production portfolio