Pre-Production Services NYC

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Kickstart your video production with clarity, creativity, and confidence. At Melty Cone, our expert pre-production services in New York City lay the foundation for high-impact commercials, branded videos, corporate content, and more.

Whether you're a startup, global brand, or creative agency, we help turn raw ideas into compelling video concepts with precise planning and visual strategy.

Concept Development & Creative Strategy

Before the cameras roll, the concept must be rock solid. Our creative development team works closely with you to:

  • Develop original concepts aligned with your brand voice and goals

  • Define your message and audience

  • Create moodboards, treatments, proposals, and visual references

  • Present creative options tailored to your budget and distribution platforms

We don’t just brainstorm — we build ideas that resonate.

Scriptwriting & Story Development

A great video starts with a great script. Our experienced writers and story strategists create scripts that:

  • Deliver a clear, focused message

  • Engage your audience emotionally and intellectually

  • Adapt to your chosen format (commercial, testimonial, explainer, social, etc.)

  • Fit your brand tone and industry context

Need voiceover or dialogue? Our team can write both.

Creative Direction

From day one, we provide creative leadership that aligns your vision with cinematic execution. Our directors and creatives:

  • Translate scripts into visual plans

  • Collaborate on framing, tone, and pace

  • Prepare your brand for a visually cohesive production

This creative alignment ensures a smooth transition into production and post.

Pre-Production Planning

In addition to creative work, Melty Cone provides logistical and technical planning that ensures efficiency:

  • Shot lists and storyboards

  • Casting recommendations

  • Location scouting prep

  • Scheduling and crew planning

Our New York City-based team understands the demands of urban production and delivers practical solutions with creative integrity.

Types of Videos We Plan

We offer pre-production services for a wide range of video types:

  • Commercials

  • Brand videos

  • Corporate videos

  • Product videos

  • Testimonial videos

  • Social media content

  • Explainer videos

  • Internal communications

Every project begins with a personalized pre-production roadmap.

Why Melty Cone for Pre-Production in NYC?

  • Local Knowledge: We understand New York City production logistics, permitting, and talent pools.

  • Creative Firepower: Our development process merges storytelling and strategic branding.

  • Full-Service Capabilities: From idea to final cut, we handle everything in-house — no handoffs, no gaps.

We help businesses build creative assets with long-term impact.

Let’s plan your next standout video.

Contact us to get started.

Related Services

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