Peter Manning New York: Crafting a Brand Story of Perfect Fit

Project Description

Melty Cone Video collaborated with Peter Manning New York (PM|NY), the premier fit-based fashion company, to bring their unique story and mission to life through video. The project aimed to showcase their innovative approach to serving an overlooked demographic.

The Client & Their Unique Vision

Founded in Brooklyn, New York, Peter Manning addresses a significant gap in the apparel market: providing perfectly fitting, high-quality clothing for the over 40 million ‘not-so-tall’ men in the U.S. who are often overlooked by traditional brands. Their philosophy centers on creating timeless, durable pieces that eliminate the common frustrations of oversized clothing, advocating for a smart, efficient wardrobe.

The Brand Storytelling Challenge

The challenge for Peter Manning was to articulate their profound impact beyond just selling clothes. They needed a video that could emotionally connect with men who have struggled to find properly fitting attire, while simultaneously conveying their commitment to quality, a timeless style rooted in Italian and Brooklyn aesthetics, and their environmentally-friendly business model that limits waste. The video needed to be relatable, empowering, and clearly differentiate their brand in a crowded fashion market.

Melty Cone Video's Solution

Melty Cone Video produced a compelling brand story video for Peter Manning New York. Our approach focused on a clear narrative that highlighted the common frustrations faced by 'not-so-tall' men and contrasted them with the empowering solution Peter Manning offers. We visually emphasized the quality of their garments, the precision of their fit, and the timeless nature of their style. The video subtly wove in their origins and commitment to sustainability, ensuring the message resonated authentically with their target audience.

Impact & Outcome

The resulting brand story video powerfully communicated Peter Manning New York's unique value proposition and brand ethos. It served as an effective tool for engaging their specific demographic, reinforcing their position as a leader in fit-based fashion, and deepening customer loyalty by celebrating their shared experience. The video successfully conveyed PM|NY's dedication to quality, perfect fit, and responsible fashion.

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