New York University & CSMaP Animated Explainer Video
Project Description
Melty Cone Video partnered with NYU's Center for Social Media and Politics (CSMaP) to create a compelling animated explainer video, designed to clearly articulate their vital mission.
The Client & Their Mission
NYU's CSMaP conducts rigorous research to strengthen democracy, advance evidence-based public policy, and train scholars on how digital information shapes politics. In an era where social media fuels both connection and misinformation, CSMaP's work is crucial for improving public conversation and safeguarding democratic governance.
The Communication Challenge
CSMaP's groundbreaking research involves complex data analysis and nuanced policy discussions around critical issues like digital media's impact on politics, misinformation, and polarization. Communicating this intricate work effectively to a diverse audience—including policymakers, civil society groups, industry professionals, and the broader public—posed a significant challenge.
Our Animated Explainer Video Solution
Melty Cone Video collaborated closely with the CSMaP team to distill their core goals and methodologies into a clear, engaging animated explainer video. Animation was chosen as the ideal medium because it excels at simplifying abstract or complex ideas, visualizing intricate processes, and making serious topics accessible and memorable without overwhelming the viewer with jargon.
Impact & Outcome
The resulting animated explainer video now serves as a powerful tool for NYU's CSMaP. It enables them to articulate their mission with clarity and impact, enhancing public understanding of their critical role in shaping a healthier digital democracy. This video is instrumental in their outreach efforts, helping to drive public impact and inform crucial policy discussions.
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