Loyola Medicine: Showcasing a Leading Academic Healthcare System Through Video
Project Description
Melty Cone Video, a leading video production company in New York City, partnered with Loyola Medicine, a premier regional academic health system. Our mission was to produce a comprehensive brand video that effectively communicated their vast network and unwavering commitment to outstanding patient care.
The Client & Their Comprehensive Healthcare Network
Loyola Medicine, a proud member of Trinity Health, stands as one of the nation’s largest Catholic health systems, based in Chicago’s western suburbs. Their expansive network includes the nationally recognized Loyola University Medical Center, Gottlieb Memorial Hospital, MacNeal Hospital, Loyola Medical Group with over 15 Chicago-area locations, and a large ambulatory clinic network across multiple counties. Loyola is also dedicated to training the next generation of caregivers, educating over 520 residents and 2,400 students annually.
The Healthcare Video Marketing Challenge
The core challenge was to visually represent Loyola Medicine’s comprehensive academic health system and its reputation for outstanding care. The video production needed to elegantly convey their commitment to transparency in reporting performance outcomes and their deep dedication to patient satisfaction. It required unifying the diverse components of their system into a single, compelling narrative that would reassure patients, attract top talent, and highlight their leadership in medical education.
Melty Cone Video's Expert Production Solution
Our video production team at Melty Cone Video crafted a dynamic and informative healthcare system overview video for Loyola Medicine. As an experienced video marketing agency in New York City, our approach focused on cinematic storytelling that captured the breadth of their services—from advanced medical procedures in their academic medical center to compassionate primary care in community settings. The video content prominently featured their state-of-the-art facilities and dedicated healthcare professionals, effectively conveying their commitment to excellence, transparency, and patient-centered care across their entire network.
Impact & Outcome for Academic Medical Center Video Production
The resulting healthcare system brand video proved to be an invaluable asset for Loyola Medicine’s outreach and video marketing efforts. This strategic video production powerfully articulated their integrated healthcare model, reinforcing their national recognition for excellence in nursing and patient care. The compelling video content strengthened their appeal to patients, students, and healthcare professionals alike, solidifying Loyola Medicine's reputation as a leading academic medical center and comprehensive healthcare provider in the Chicago metropolitan area, supported by our video production expertise from New York City.
Need video production services for a powerful healthcare video to showcase your system or academic mission?
Explore more of our healthcare video production and corporate video production portfolio